Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
When you create Google Ads campaigns, you are entering an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from. In the video below and…
Google Responsive Display Ads can be difficult to understand at first. When you get started with Google Display Ads, one of the main aspects of your campaign is ad creation. Our video tutorial and article below will help guide you through the process. You don’t have to struggle with Google Responsive Display Ads. All the…
Google announced the development of Google Ads Performance Max in 2020, a goal-based campaign that allows advertisers to access all Google Ads channels from a single campaign. Google launched Performance Max in November 2021, creating a new way for businesses to drive success through their online marketing campaigns. Google Ads Performance Max Video Tutorial 2022…
One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns. What Are Google Ads Discovery Campaigns? Discovery campaigns give you the ability to run advertisements in Google feeds, specifically Gmail, YouTube, and Google Discover. According to Google, you can reach up…
If you don’t completely understand negative keywords yet, check out our video and the article below. We cover negative keywords in Google Ads and make them easy to understand. What are Negative Keywords? Negative keywords are used to completely exclude certain words, keywords, and phrases so your search ads do not show for specific search…
There is a lot you need to know about Google Ads Keyword Match types when you get started as an advertiser. There are 3 different match types available when you target keywords in your search campaigns – broad match, phrase match, and exact match. They all can be used differently depending on your goals and…
Google Ads Editor is an advanced tool that allows advertisers to make bulk changes to their campaigns and ad groups. It has long been a popular tool among Google AdWords advertisers who want to make bulk changes to their accounts. In this article, we’ll cover Google Ads Editor‘s features, how you can use the tool…
Actual Cost-Per-Click is generally referred to as Average Cost-Per-Click or Avg. CPC for your Google Ads campaigns. In Google Ads, Actual cost-per-click (CPC) is the amount that you paid each time someone clicked on your ads in a given time period. It is one of the main statistics when it comes to Google Ads campaigns…
If you are just getting started with Google Ads, you probably have a lot of questions. One of the main things you need to learn about are the different keyword match types for search campaigns. Broad match keywords are one of the main match types. What are Google Ads Broad Match Keywords? Google Ads broad…
One of the best Google Ads search campaign strategies is Single Keyword Ad Groups (SKAGs). It can be a major challenge creating high-quality search campaigns that drive conversions. You need to keep your Ad Groups organized and drive traffic to relevant pages. How do we solve for search intent when we are bidding on hundreds…