Google Ads

Promoting a YouTube video with Google Ads to get more views and subscribers
How to Promote Your YouTube Video With Google Ads (2027)
You can promote a YouTube video with the Promote button in YouTube Studio or with a Video or Demand Gen campaign in Google Ads. This guide shows how the two... Read more...
Complete YouTube ads guide covering costs, ad formats, setup, targeting, bidding and tracking
YouTube Ads: The Complete Guide (2027)
YouTube ads run through Google Ads, and the campaign type, ad format and bid strategy you pick decide who sees your video and what you pay. This guide covers every... Read more...
YouTube ads benchmarks for 2027 showing CPM, CPV, view rate and CTR by ad format
YouTube Ads Benchmarks: CPM, CPV and View Rate (2027)
What do YouTube ads actually cost going into 2027? This guide pulls together the most current sourced benchmarks for YouTube CPM, CPV, view rate and CTR by format, with every... Read more...
How YouTube skippable and non-skippable in-stream ads work, formerly called TrueView
YouTube In-Stream Ads (Formerly TrueView): How They Work (2027)
YouTube in-stream ads used to be called TrueView. This guide explains what every old TrueView name is called now, when you are charged, which bid strategy to use, length limits,... Read more...
Connecting a Shopify store to Google Merchant Center with the Google and YouTube app
How to Connect Shopify to Google Merchant Center (2027 Guide)
The easiest way to connect Shopify to Google Merchant Center is the free Google & YouTube app. This walkthrough covers store requirements, setup, how Shopify fields map to Merchant Center,... Read more...
Google Merchant Center setup guide covering account setup, linking Google Ads and fixing disapprovals
Google Merchant Center: What It Is and How to Set It Up (2027)
Google Merchant Center is the free tool behind free listings, Shopping ads and Performance Max. This guide walks you through setting up your account with the current menu names, linking... Read more...
Google Shopping feed attributes list with required fields, GTIN rules, title formulas and a free template
Google Shopping Feed Attributes: Full List, Requirements and Free Template (2027)
Your Google Shopping feed is your targeting, so every missing or weak attribute costs you impressions. This guide lists every required, required-if and optional attribute from Google's current product data... Read more...
Guide to Google Shopping ads covering Standard Shopping, Performance Max, bidding and feed optimization
Google Shopping Ads: How They Work and How to Win (2027)
Google Shopping ads run on your product feed, not keywords, so your titles, images and prices decide which searches you show for. This guide covers where Shopping ads appear, free... Read more...
Google Ads costs for dentists with an $8.00 median CPC and $72.97 median cost per lead
How Much Do Google Ads Cost for Dentists? (2027)
How much do Google Ads cost for dentists? In WordStream's 2026 report, covering April 2025 to March 2026, dentists had a median cost per click of $8.00 and a median... Read more...
Google Ads costs for HVAC companies with an $8.33 median CPC and $90.92 median cost per lead
How Much Do Google Ads Cost for HVAC Companies? (2027)
How much do Google Ads cost for HVAC companies? In WordStream's 2026 report, covering April 2025 to March 2026, Home & Home Improvement had a median cost per click of... Read more...
Google Ads costs for law firms with a $9.87 median CPC and $131.63 median cost per lead
How Much Do Google Ads Cost for Law Firms? (2027)
How much do Google Ads cost for law firms? In WordStream's 2026 report, covering April 2025 to March 2026, legal had a median cost per click of $9.87 and a... Read more...
Google Ads benchmarks by industry showing median CPC, CTR, conversion rate and cost per lead
Google Ads Benchmarks by Industry (2027 Guide)
See the latest Google Ads benchmarks by industry: median cost per click, click-through rate, conversion rate and cost per lead for 23 industries, from WordStream's 2026 report covering April 2025... Read more...
Comparison of the best free and paid Google Ads courses for 2027 by price, length and certificate
Best Google Ads Courses in 2027 (Free & Paid, Compared)
The best Google Ads courses in 2027, compared side by side. See price, length, level, certificate and last-updated date for Google Skillshop, Udemy, Coursera, LinkedIn Learning and Surfside PPC, plus... Read more...
Google Ads Smart Bidding guide covering Maximize Conversions, Target CPA, Maximize Conversion Value and Target ROAS
Google Ads Smart Bidding: The Four Strategies And How To Use Them In 2026
Smart bidding got harder in 2026, because Google now appears to aim at the targets you set instead of beating them. That one change rewrites how you pick a target... Read more...
Google Local Advertising guide by Surfside PPC
Google Local Advertising: Every Way to Advertise Locally on Google
Google gives local businesses several different ways to advertise, and they do not all work the same way. This guide breaks down Local Services Ads, Search ads with radius targeting,... Read more...
Surfside PPC blog banner: Limited By Budget In Google Ads
Limited By Budget In Google Ads: What It Means And How To Fix It
Limited by budget is one of the most misread statuses in Google Ads. On a campaign that converts well it is an opportunity notice, not a warning, and on one... Read more...
Surfside PPC blog banner: Google Ads Conversion Tracking
Google Ads Conversion Tracking: How To Track Phone Calls And Lead Forms
Conversion tracking is what makes everything else in Google Ads work, and most accounts have it half built. This walks through the complete setup in Google Tag Manager: the Google... Read more...
Surfside PPC blog banner: Google Ads Negative Keywords
Negative Keyword Strategy: What to Block and What to Keep
If you asked me for the single best way to optimize a Google Ads campaign, the answer is negative keywords, because they are subtractive. They remove searches that were never... Read more...
Google Ads assets guide showing a search ad with sitelinks, callouts, and business logo
Google Ads Assets: The Complete Guide (Formerly Ad Extensions)
Google renamed ad extensions to assets in 2022, and they are still the fastest way to make your ads bigger and more clickable. This walks through every asset type with... Read more...
Using Keyword Planner for Local Services Ads to find local search volume by city
Keyword Planner for Local Service Ads: Find Local Search Volume by City
Local Services Ads are keywordless, so Keyword Planner is not there to build a target list for them. It is there to tell you where the demand actually is. This... Read more...
Google Ads RSA Guide: Headlines, Pinning, Insertion, And Testing
Google Ads RSA Guide: Headlines, Pinning, Insertion, And Testing
Responsive Search Ads are the only search ad format Google gives you now, and most advice on them stops at fill every slot and let the machine sort it out.... Read more...
Google Ads For Chiropractors To Book More Patients
Google Ads For Chiropractors To Book More Patients
Before you build a chiropractic campaign, search your own market and read the whole results page, because competition varies enormously between cities and there is often an easy opening in... Read more...
How To Install Google Analytics 4 On Your Website
How To Install Google Analytics 4 On Your Website
There are three ways to install Google Analytics 4, plus a fourth if your platform has a built-in field for it, and picking the wrong one costs you either flexibility... Read more...
Google Ads For Orthodontists: Get More Calls And Consultations
Google Ads For Orthodontists: Get More Calls And Consultations
Google Ads for orthodontists is simpler than most medical practices because you have one main service. What separates practices that book consultations from ones that burn budget is tracking booked... Read more...
Google Local Services Ads: How They Work In 2026
Google Local Services Ads: How They Work In 2026
Local Services Ads put you at the top of Google and charge you per lead instead of per click, but two things just changed that most guides have not caught.... Read more...
$20 Per Day Google Ads Strategy: Small Budget Setup Guide
$20 Per Day Google Ads Strategy: Small Budget Setup Guide
Somebody asked me whether they could run Google Ads on $20 per day, and the honest answer depends on one number: your cost per click. At $2 a click you... Read more...
Google Tag Manager, GA4 & Search Console Setup: Full 2026 Guide
Google Tag Manager, GA4 & Search Console Setup: Full 2026 Guide
Installing your tracking tools in the wrong order can break your data before you ever collect any. This guide walks through the exact setup order I use: Google Tag Manager... Read more...
Google Search Ads vs Local Services Ads compared - Surfside PPC podcast episode
Local Services Ads vs Google Search Ads: Which Should You Run?
Local Services Ads or Google Search Ads? After running both for clients, my answer is run both. This guide covers how Local Services Ads work, what they cost, their real... Read more...
Responsive search ads explained - how they work, specs, and best practices
Responsive Search Ads: How They Work, Specs, and Best Practices
Responsive search ads are the standard text ad in Google Ads. This guide covers how RSAs work, the character limits, ad strength, pinning, and the best practices that write ads... Read more...
Why your Google Ads have a low Ad Rank and how to fix it - Surfside PPC tutorial
How to Fix Low Ad Rank in Google Ads (Eligible but Rarely Shown)
Seeing "eligible but rarely shown due to low ad rank" in Google Ads? This guide explains what ad rank is, breaks down the six factors behind it, and walks through... Read more...
Google Ads negative keywords best practices and negative keyword lists - Surfside PPC tutorial
Google Ads Negative Keywords: Best Practices + Negative Keyword Lists
Negative keywords are the fastest way to stop wasting Google Ads budget. This guide walks through negative keyword research, how the broad, phrase, and exact negative match types actually work,... Read more...
Plastic surgery practice marketing strategies and Google Ads for plastic surgeons - Surfside PPC
Google Ads For Plastic Surgeons: Complete 2026 Strategy Guide
Google Ads is where most plastic surgery practices should spend the majority of their paid budget, but the platform changed significantly in 2026. This guide covers how to structure campaigns... Read more...
google ads for multi location medical practices
Google Ads For Multi-Location Medical Practices
Multi-location medical practices face four constraints no other industry has. Google's sensitive category rules restrict your targeting, HIPAA limits what you can send into the platform, providers rather than locations... Read more...
google ads for multi-location businesses - blog graphic by Surfside PPC
Google Ads For Multi-Location Businesses (2026 Guide)
Running Google Ads for more than one location turns a keyword problem into a structure problem. This guide covers the three account structures, how to stop your own locations from... Read more...
Google Ads for Personal Trainers: Costs, Setup & Keywords
Google Ads for Personal Trainers: Costs, Setup & Keywords
Personal training searches come from people who already decided to hire someone, which makes Google Ads one of the fastest ways to fill open spots on your schedule. The problem... Read more...
google ads ai max blog graphic by surfside ppc
Google Ads AI Max: How It Works and Best Practices
Google Ads AI Max is officially replacing Dynamic Search Ads, with auto-migration scheduled for February 2027. While it can deliver a 27% boost in conversions by matching ads to search... Read more...
google ads for dental practices - dentist google ads best practices
How to Run Google Ads for a Dental Practice
Stop wasting your dental practice's budget on bad clicks. From mastering conversion tracking to structuring campaigns by service line, discover the step-by-step Google Ads playbook to attract high-value patients and... Read more...
ai google ads keyword research with claude and google keyword planner
How to Use AI for Google Ads Keyword Research 2026
AI keyword research for Google Ads isn't about replacing the Google Keyword Planner—it's about supercharging it. Learn how to use ChatGPT and Gemini to streamline the slow parts of campaign... Read more...
google ads performance max campaigns 2026 surfside ppc blog graphic
Performance Max Campaigns: Complete Setup & Strategy Guide
Performance Max (PMax) has officially evolved from an automated "black box" into a highly sophisticated, steerable AI system that anchors modern Google Ads accounts. With critical 2026 updates—including 50 search... Read more...
google ads remarketing for 2026 blog graphic surfside ppc
Google Ads Remarketing Best Practices For 2026
Google Ads remarketing remains one of the highest-ROI tactics available, but major platform changes in 2026 have completely rewritten the retargeting playbook. Standalone Display campaigns are shifting into Demand Gen,... Read more...
google ads display network guide 2026
Google Ads Display Network: What It Is in 2026
The Google Display Network is undergoing its biggest structural evolution as standalone Display campaigns are retired and folded into Demand Gen. Discover how the GDN works in 2026, how it... Read more...
google ads complete guide for 2026 by surfside ppc
Google Ads: Complete Guide For 2026
Master Google Ads in 2026 with this comprehensive, step-by-step tutorial. Discover how the modern ad auction and Ad Rank determine your cost-per-click, explore AI-driven campaign structures like Performance Max and... Read more...
google ads tutorial for beginners step by step
Google Ads Tutorial For Beginners 2026
Master Google Ads in 2026 with this complete, step-by-step setup tutorial. Learn how to implement bulletproof conversion tracking for calls and forms, configure connected products for maximum machine learning context,... Read more...
how tree service companies can drive more leads and calls with google ads
Google Ads for Tree Service Companies (How to Get Leads)
Google Ads is the fastest way to get your tree service phone ringing, putting you at the top of the results within hours instead of the months SEO takes. But... Read more...
3D illustration of quick Google Ads competitive analysis tools, featuring auction insights dashboards with domain share data, estimated ad spend charts, and competitor keyword lists with sample ad previews
Quick Google Ads Competitive Analysis with 2 Tools
Stop wasting your marketing budget on guesswork. Outperforming your competitors in Google Ads requires exact data on who you are bidding against and how much they are spending. In this... Read more...
3D illustration of AI copywriting for Google Ads and Meta Ads, featuring a glowing AI cube surrounded by search ads, display creatives, A/B testing panels, and performance analytics dashboards
AI Copywriting for Google Ads and Meta Ads
If you're not using AI for ad copy, you're falling behind. Learn how to use ChatGPT and Jasper to write high-converting Google Ads and Meta Ads in seconds, cut your... Read more...
3D illustration of Google Ads keyword match types for beginners, featuring a tiered structure with targeting icons, keyword containers, AI optimization badges, and performance approval checkmarks
Google Ads Keyword Match Types: The Ultimate 2026 Guide
Are you tired of wasting your advertising budget on junk clicks? You need to master Google Ads keyword match types right now. Understanding the exact difference between broad phrase and... Read more...
3D illustration of Google Shopping campaigns structure for retailers, featuring an ascending bar chart with shopping basket, stacked revenue, conversion funnel, and growth arrows against a storefront backdrop
5 Steps to Structure Shopping Campaigns for Retailers
Stop wasting your budget on a bad campaign structure. In this guide, we break down exactly how to organize your Google Shopping campaigns, optimize your product feed, and scale your... Read more...
Illustration of a Google Ads strategy for DUI attorneys, featuring a law firm building at the center of a 5-mile geo-targeting radius with local keyword lists and weekly call tracking metrics
Google Ads Strategy For DUI Attorneys
The competition for DUI cases is fierce, and generic ads just don't work. Learn the exact Google Ads strategy for DUI attorneys, including how to find high-intent keywords, implement negative... Read more...
How to monitor your Google Ads CTR and Quality Score - Surfside PPC guide
How to Monitor Google Ads CTR and Quality Score
Did you know a low Quality Score can raise your Google Ads costs by up to 400%? Learn exactly how to monitor and improve your Click-Through Rate (CTR) and Quality... Read more...