Complete Google Keyword Planner Tutorial For 2020

google keyword planner

It can be difficult to understand the Google Keyword Planner at first. The Keyword Planner was previously the Google AdWords Keyword Tool. Our goal is to show you how to utilize the Google Ads Keyword Planner. We want you to be able to open up your account and use their keyword research tool without any issues whatsoever. If you watch the video below and read our guide, you should be able to start doing research for your campaigns. You can also watch the video on YouTube.

Google Keyword Planner Video Tutorial



How to Use Google Keyword Planner

  1. Create a Google Ads account if you do not have one yet.
  2. Sign in to your Google Ads account.
  3. Click on the ‘Tools & Settings’ link at the top of your account. There is a wrench icon next to the link.
  4. Under the ‘Planning’ portion, click on the ‘Keyword Planner’ link.
  5. Click on ‘Discover new keywords’ to start using the Keyword Planner.
  6. You can choose to ‘Start With Keywords’ or ‘Start With a Website’ when you discover new keywords.
  7. Create a campaign to unlock all of the data available, including the keywords you are targeting and search volume.

how to use google keyword planner

If you already have a Google Ads account, you can click here to access the Keyword Planner directly.

Discover New Keywords or Get Search Volume and Forecasts

You have two main options when you open the Keyword Planner, you can either search for new keywords or you can get search volume for existing keywords. You can utilize the planner for keyword research and for campaign forecasting.

Discover new keywords keyword planner

If you click on ‘Discover new keywords,’ you can get started with the Google Keyword Planner.

Enter Keywords to Find Related Search Terms

First, you can enter up to 10 keywords and you will see plenty of relevant keyword ideas. You can also enter 1 keyword and find the most similar keywords, which can be helpful when building Ad Groups. By searching when entering keywords, you will find thousands of new keywords that can be relevant for expanding your content keywords.

start with keywords keyword planner

You can rank keywords by Avg monthly searches, by Keyword Relevancy, by Competition, by Ad impression share, and by the ranges of Top of page bids.

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related keywords keyword planner

Grouped Keywords in Keyword Planner

You can see sample Ad Groups by clicking on the ‘Grouped Ideas’ tab in the Google Keyword Planner. When you search using keywords, you can see groups of relevant keywords, which can also be used when created Ad Groups in your Google Ads campaigns.

I would recommend reviewing each keyword group of keywords because you will see unrelated ideas. I use Grouped Ideas when creating content as well.

grouped ideas keyword planner

Enter a Website for Keywords Relevant to Any Website

You can enter a domain or enter an entire website. If you use the entire site, then the Keyword Planner will return the most relevant keywords for your website. However, if you use only a single page, it will scrape the top keywords off an individual page.

start with a website keyword planner

What I have found is the Keyword Planner will return more keywords when you enter your entire website, and the relevant keywords are generally keywords that your website ranks well for organically in Google.

relevant keywords for your website

What is the Google Keyword Planner?

It is a helpful, free tool that is offered by Google Ads through your account for free. You can do extensive keyword research for your Google Ads campaigns or for search engine optimization purposes. You can use the Keyword Planner to find the search terms that people type into Google, find search volume for your keywords, and build Google Ads campaigns with forecast data as well.

See All Data in Google Keyword Planner

see search volume data google keyword plannerWhen you create your Google Ads account, you need an active campaign to see search volume data. You may see ranges of data when it comes to search volume. For example, a keyword may get 720 Average Monthly Searches, but you can only see that it gets 100-1,000 Average Monthly Searches. Create an active campaign to unlock all of the data in the Keyword Planner.

Is Google Keyword Planner Free?

Yes, the Google keyword tool is completely free, all you need is a Google Ads account. You do not have to spend any money in your account to use the planner. It is built as a tool for advertisers to research keywords and build successful campaigns. Ultimately, Google wants you to spend money with their advertising platform, so the Keyword Planner is helpful for advertisers.

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How to do Keyword Research

We have several video tutorials below that will show you how to do PPC Keyword Research and SEO Keyword Research for your business.

  • Pay-Per-Click Advertising Keyword Research
  • The two PPC Advertising Networks you need to use the Keyword Tool for research are Google Ads and Bing Microsoft Advertising. The Google Keyword Planner can give you great ideas for both networks because popular search keywords tend to be very similar on both channels. You can find our PPC keyword research tutorial here.

    In addition to using the Keyword Planner for Google Ads and Microsoft Ads campaigns, you can use it for Pinterest Ads as well. Since keyword targeting is a popular feature for Pinterest Advertising Campaigns, you can use your keyword research lists there as well.

    PPC Keyword Research Tutorial with Keyword Planner



  • Search Engine Optimization Keyword Research
  • Search Engine Optimization keyword research is very difficult for beginners. You need to use a variety of keyword tools, search engines, shopping engines, and more to find your top keywords. In addition, tools like Google Trends can be helpful for finding keywords as they trend.

    SEO Keyword Research Tutorial with Keyword Planner



6 Google Keyword Planner Updates 2019

There were some new updates announced to the Google Ads Keyword Tool in March, 2019 so we covered them in the video below.

5 Google Keyword Planner Strategies

We cover five different strategies to help you use the Google AdWords Keyword Tool properly. Even if the interface changes, the best practices and tips we listed below will help you find profitable keywords.

google keyword planner

  1. Enter Competitor URLs
  2. One of my favorite strategies is to take 5-10 different competitor URLs, enter them separately into the Google AdWords Keyword Planner, and pull unique keywords that I would never consider. You would be surprised at the number of keywords your competitors are ranking for, and I challenge you to rank above them.

  3. Focus on Long-Tail Keywords
  4. You would be surprised at the amount of long-tail keywords that you can rank for. Don’t avoid long-tail keywords that get a small number of searches every month, you can easily rank for them and drive additional traffic to your website.

  5. Suggested Bids Show Value
  6. If you see certain keywords with high suggested bids, top of page bids, and minimum bids, that usually represents the value that advertisers see in those keywords. For example, if I target a keyword like “PPC Advertising Agency”, I will likely have a Cost-Per-Click (CPC) above $10.00 for my campaign. If I ranked for that keyword, it would be highly valuable because I would drive more qualified leads for my business.

  7. Organic Average Position
  8. You can now connect your Google Search Console to Google AdWords and see more about your average organic position for a given keyword. It can help you learn more about the keywords you are ranking for and areas of opportunity.

  9. Use Forecasts and Metrics
  10. The Google AdWords Keyword Planner will give you forecasts and metrics for the keywords you want to target. It will not be exact for your campaign, but it can give you some ideas for bids, keywords to target, keywords to avoid, and more.


More Keyword Research Tools

There’s nothing wrong with using other keyword research tools as well. We listed free keyword research tools in our video below that you can use in addition to the Google Keyword Planner. They are all free to use, but some have premium versions of their tool as well.

In Summary

If you have questions about Google Ads and specifically their Keyword Planner, please leave a comment below. We want to make sure you are confident when you use the Google Keyword Tool for your keyword research. There are a lot of options and things you can do with the tool so you can find the best keywords for your business.

3 thoughts on “Complete Google Keyword Planner Tutorial For 2020

  1. Hi, Ok have understand key words or not? according my rational select highly bit sentence which has enormous search on behalf of this have paid $1000 or less amount on google Ads which pop-up our company web address on top of screen or down. please let me know is my understanding is right.

    1. You target keywords that people type directly into Google, and your ads can appear at the top of search results for those keywords. The Google Keyword Planner will allow you to find the best keywords for your business and keywords that people are typing in the most. You have complete control over your budget in Google Ads.

  2. Hey Corie,

    Great analysis. Btw, Before days Google KW Planner showing exact search values Eg.. 8000, 900, 200.,

    But nowadays KW planner show search ranges only, not showing exact values. Such as.. 1k-10k, 10k-100k. This is any new updates??

    They’re really convincing and will definitely work.

    I think everyone should know such information as you have described in this post.

    Btw, Thanks for sharing this outstanding post…

    Best Regards,

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