You can run search campaigns on Bing Ads and target keywords in the Bing.com search engine. Bing ads is a great channel for all business owners based on price and performance.
Negative keywords are an important aspect of optimizing your Bing Ads search campaigns. You need to add them consistently in order to optimize your campaigns and improve your results. Since you are targeting keywords, you also want to exclude some as well. Just a quick note, Bing Ads and Microsoft Advertising are the same platform,…
What You Will Learn In This Blog Post An Overview of Bing Ads Bidding Strategies When you create a new Bing Ads campaign, you always have to choose a bidding strategy. If your main goal is to drive leads or sales, then you want to use a bidding strategy that will optimize for your goals….
Today, I will be giving a quick overview of Search Engine Marketing. Before I get started, you need to know the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Search Engine Marketing is paid advertising on search engine results pages and SEO is the process of optimizing for the top organic listings…
Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they…
If you are a business-to-business (B2B) marketer, you understand the importance of reaching your target audience in the most efficient and cost-effective way possible. One method you can try is B2B pay-per-click (PPC) advertising. In this comprehensive guide, we’ll delve into everything you need to know about B2B PPC advertising, its importance, goals, unique challenges,…
There is a lot you need to know about Google Ads Keyword Match types when you get started as an advertiser. There are 3 different match types available when you target keywords in your search campaigns – broad match, phrase match, and exact match. They all can be used differently depending on your goals and…
Microsoft is well known for providing a great experience and high-quality tools for its users. One tool for advertisers is the Microsoft Advertising Editor, which is available to everyone with a Windows or Mac computer. What is Microsoft Advertising Editor? Microsoft Advertising Editor is a PPC Advertising campaign management tool that allows you to work…
In case you missed the update, Bing Ads has been renamed to Microsoft Advertising. Since Microsoft owns Bing.com, you will now see a rebranded advertising platform when you sign-in. You can watch our video below about the update or watch it directly on YouTube. In addition, the official announcement from Microsoft can be found here….
Making the most of your Google Ads and Bing Ads budget is essential for running a profitable ad campaign. One of the easiest ways to improve your Google Adwords or Bing Ads account is by utilizing negative keywords. Here, you can find out exactly what negative keywords are and how you can use them in…
Bing Ads is a popular platform where online businesses and websites advertise their products and services. The ads aim to achieve a variety of goals ranging from having potential customers sign up for a newsletter, requesting a service, or buying a product. If you are an advertiser, the objective is to drive the most optimal…