Pay-Per-Click Advertising (PPC): Complete Guide 2020

Browse The PPC Advertising Guide:

  1. What is PPC Advertising
  2. How Does PPC Advertising Work
  3. PPC Advertising Step-By-Step
  4. Learn PPC Advertising
  5. PPC Advertising Networks

Welcome to our Pay-Per-Click Advertising guide. You can scroll below and we have different lessons and courses available for you.

We cover everything including PPC Advertising definitions, networks, types of advertisements, and more. You can find some of the course videos on our YouTube Channel. with more corresponding articles on the way. Be sure to stay tuned for videos as they are published.


What is PPC Advertising?


PPC stands for Pay-Per-Click. Therefore, PPC Advertising refers to any form of paid online advertising where an advertiser pays for each click on their advertisement. For example, Google Ads search campaigns and display campaigns are PPC campaigns.


How Does PPC Advertising Work?


There are plenty of PPC Advertising networks, such as Google Ads, Microsoft Advertising, Facebook Ads, Pinterest Ads, Yahoo Gemini, LinkedIn Ads, Amazon Advertising, and more.

Advertisers choose a PPC platform and set their targeting, their budget, create ads, set landing pages, and how much they are willing to pay for clicks or impressions. Then, potential customers click on advertisements to see if they are interested in an offer or a promotion. Advertisers are willing to pay for clicks so they can sell their products and/or services.


PPC Advertising Step-By-Step


When you are creating a PPC Advertising campaign, the process below is a great place to get started.

  1. Understand the unique selling point and the offer/s you are going to promote to potential customers.
  2. Focus on the products and services you want to sell to customers.
  3. Create landing pages where you want to send paid advertising traffic.
  4. Set-up conversion tracking so you can see the sources of traffic that drive leads and/or sales.
  5. Set a monthly budget for your advertising.
  6. Create your advertising campaign and set your targeting.
  7. Create multiple advertisements and send traffic to your landing pages.
  8. Optimize your campaign and adjust your budget as you get results.
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While the process above isn’t the same one you will use every time


Learn PPC Advertising


You can go directly to our PPC Advertising YouTube playlist here. Our goal is to give you the tools you need to get started with PPC Advertising.

PPC Advertising Video Playlist

All of our videos related to Pay-Per-Click Advertising are embedded below. Further down the page, you will find some more information so you can begin to master PPC.


Pay-Per-Click Advertising Explained

First, a quick overview of PPC Advertising for beginners. If you are just getting started, this is a great video for you.


Top PPC Advertising Platforms


There are hundreds of PPC Ad Networks to choose from. When you get started, I would recommend focusing on the top advertising channels. Not only do they deliver the best results, but they have the best targeting and conversion tracking capabilities.

There are plenty of networks where you can run Pay-Per-Click ads. Keep in mind, some of the channels listed below charge per impression, but ultimately as an advertiser, you are still focused on driving clicks and conversions.

  • Google Ads
  • Microsoft Advertising
  • Amazon Advertising
  • Facebook Ads
  • Pinterest Ads
  • LinkedIn Advertising
  • Yahoo Gemini
  • Twitter Ads
  • Quora Ads
  • AdRoll
  • Outbrain
  • Taboola
  • RevContent
  • Bidvertiser
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Pay-Per-Click Advertising Trends

Trends are important to follow so you can learn what the top advertisers are doing to drive leads and sales. The trends below will help you find some new targeting ideas or ad creation ideas to improve your cost per conversion.

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