Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ads ad extensions and a lot of advertisers still refer to them as that. However, they have officially been renamed to Google…
If you are just getting started with paid advertising, you probably want to know what Retargeting and Remarketing is. We answer that question so you can understand what Retargeting is and how to use it as an advertiser. First off, the two terms can be used interchangeably. Ever since the initial release of Remarketing ads,…
Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they…
When it comes to creating Google Ads search campaigns, keyword research is vital for success. That’s why we put together this Google Ads keyword research tutorial. If you want to drive conversions, you need to find profitable keywords that will be relevant for your products and services. I will show you my 5-step process for…
When it comes to Google Ads, it’s important to know what your competitors are doing. What keywords are they bidding on, what do their ads look like, and how much are they spending on Google Ads? Gaining insights into your competitors’ Google Ads campaigns can help inform your own strategy. While you can’t spy on…
Google Ads is an online advertising platform that is owned by Google and was launched by Google in October 2000. It was initially called Google AdWords, but Google changed the name to “Google Ads” in October 2018. Advertisers can create ad campaigns with Google Ads using a variety of objectives, campaign types, targeting options, and…
If you’re getting started with Google Ads, you should definitely start with a Google Ads promo code. In the United States, If you spend $500 or more within your first 60 days of advertising, Google Ads will offer you an ad credit promotion code worth an additional $500. That’s a great offer so you can…
There are plenty of options when it comes to Google Ads Location Targeting. You might be wondering which locations are available for targeting through Google AdWords. We will cover everything you need to know in the video and article below. You can first start by watching our video below or directly on YouTube. Then, we…
Google Ads Quality Score is one of the most important factors determining the success and cost-efficiency of your PPC campaigns. However, it can be confusing to understand how quality score is calculated and why it matters. This in-depth guide covers what Quality Score is, how it’s calculated, why it matters, and most importantly – how…
If you are running your own Google Ads Agency or simply trying to onboard more Google Ads clients, the tips below will be very helpful for getting started. I will show you how to run Google Ads for clients. You need to understand your clients and treat their business like your own. Running successful Google…