When you create Google Ads campaigns, you are entering an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from. In the video below and […]
Google Display Ads
Check out all of our blog posts related to Google display advertising and the Google display network (GDN). Our Google Display Ads blog is all you need to get started with campaigns, targeting, conversion tracking, ad creation, responsive display ads, and more. In addition, we cover Google Display Network examples as far as websites and YouTube channels. Lastly, if you want to learn how to set up Google Display Ads, we have a free course you can take.
10 Google Ads Best Practices to Improve Performance
There are plenty of tips, tricks, strategies, and best practices when it comes to Google Ads. You want to avoid common mistakes while also setting up your campaigns for success. However, it can be difficult to get started on the right foot for new advertisers. That’s why I put together a list of 10 different […]
Google Display Planner: Complete Guide 2022
The Google Display Planner was offered by Google AdWords as a standalone tool to plan Display Ads campaigns. However, you can’t find the Display Planner tool in the new Google Ads. It has been completely removed from the ‘Tools & Settings’ menu. Below, I will show you how you can plan your Google Display Advertising […]
How Long Until My Google Ads Appear?
If you’ve just created a Google Ads (AdWords) campaign, you are probably curious about how long it takes for your ads to show. Most of the advertisements in a new Google Ads campaign will be reviewed and eligible to appear within 1 day. Many times, your ads will appear within an hour, especially for search […]
Google Responsive Display Ads: Complete Guide 2022
Google Responsive Display Ads can be difficult to understand at first. When you get started with Google Display Ads, one of the main aspects of your campaign is ad creation. Our video tutorial and article below will help guide you through the process. You don’t have to struggle with Google Responsive Display Ads. All the […]
12 Google Display Ads Best Practices & Strategies
Check out our video and article below to discover the top Google Display Ads strategies. There is a ton to learn when it comes to the Google Display Network and Google Display Advertising, so our goal is to give you some of the best tips when you are setting up campaigns. You can create successful […]
Google Display Ads: Complete Guide For 2022
Welcome to the Google Display Ads guide by Surfside PPC. We have plenty of different video and article lessons below, and everything is completely free. We cover everything you need to know about Google Display Ads campaigns, the Google Display Network (GDN), and more. Regardless of your business type, there are plenty of strategies you […]
Gmail Ads: Complete Guide For 2020
If you have a Gmail account, you have probably noticed the advertisements at the top of the ‘Social’ and ‘Promotions’ tabs. There are generally 2 advertisements in each tab that look something like the example below. You may be wondering how to create Gmail Ads in your Google Ads account. That’s why we put […]
Google Ads Smart Display Campaigns Guide for 2020
Are you running Google Display Ads? It can be very complicated when you are just getting started. There are different targeting methods, ad types, bidding strategies, and display campaign strategies. Smart Display campaigns make it much easier to target potential customers. You can run a successful Google Display Network ads campaign without having to test […]
Google Ads Affinity & Custom Affinity Audiences Explained
One of the targeting options you have in Google Ads is Affinity Audiences. What are Affinity audiences and Custom Affinity Audiences? They are a type of audience you can use or create and implement for your display, search, and video campaigns. If you want to learn more, start by watching the video embedded below or […]