google ads in-market audiences
Google Ads In-Market Audiences Explained

When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are…



google ads custom intent audience targeting
Google Ads Custom Intent Audiences Explained

One of the targeting options available in Google Ads is called 'Custom Intent' audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are…

exclude mobile apps google display ads
How To Exclude Mobile Apps for Google Display Ads

Browse This Article: Exclude Mobile Apps in Google Ads Video Tutorial Method 1 - How to Exclude Mobile App Categories from Google Display Ads Campaigns Method 2 - How to…

what is the google display network
What is the Google Display Network (GDN)?

A common question you may have as you get started with Google Display Ads is "What is the Google Display Network?" You want to know where your display advertisements will…

google ads conversion action set
How to Create Google Ads Conversion Action Sets

If you are trying to learn more about Google Ads conversion tracking, conversion action sets are a feature you need to understand. You can optimize for multiple conversions in your…



improve click-through rate
Simple Ways to Improve Google Ads Click-Through Rate

When you are running Google Ads search campaigns, you need an above-average Click-Through Rate (CTR) in order to make the most of your budget. In this article, we will show…

google display ads website targeting
Google Display Ads Website Targeting

One of the most popular targeting methods on the Google Display Network is Placement Targeting. It is a subset of content targeting, and one option with Google Ads is targeting…