Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns. What Are Google Ads Discovery Campaigns? Discovery campaigns give you the ability to run advertisements in […]
One of the targeting options you have in Google Ads is Affinity Audiences. What are Affinity audiences and Custom Affinity Audiences? They are a type of audience you can use or create and implement for your display, search, and video […]
When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are known as ‘In-Market’ audiences. With In-Market targeting, you can reach […]
One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, […]
If you have a Gmail account, you have probably noticed the advertisements at the top of the ‘Social’ and ‘Promotions’ tabs. There are generally 2 advertisements in each tab that look something like the example below. You may be […]
Are you running Google Display Ads? It can be very complicated when you are just getting started. There are different targeting methods, ad types, bidding strategies, and display campaign strategies. Smart Display campaigns make it much easier to target potential […]
There are plenty of Google Ads mistakes to avoid when you are getting started with the platform. Even experienced advertisers can find themselves making common mistakes in Google AdWords. It is a difficult PPC Advertising channel to keep up with […]
Browse This Article: Google Ads Conversion Tracking Video Tutorial Set-Up Conversion Tracking with Google Analytics Set-Up Conversion Tracking with Google Tag Manager Shopify Conversion Tracking with Google Ads Setting up conversion tracking in Google Ads is vital for campaign success. […]
Check out our video and article below to discover the top Google Display Ads strategies. There is a ton to learn when it comes to the Google Display Network and Google Display Advertising, so our goal is to give you […]
One of the main reports that can be helpful for your Google Ads search campaigns is the Search Terms Report. You can utilize this report to see the actual search queries that are triggering your advertisements. You can watch the […]