Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns. What Are Google Ads Discovery Campaigns? Discovery campaigns give you the ability to run advertisements in […]
Welcome to the Surfside PPC Landing Pages tutorial, which will cover everything you need to know about landing pages. Experienced marketers know that selling products and services on the internet can be a difficult task. Everyone loves to buy things, […]
Landing Pages are one of the most difficult aspects of PPC Advertising. Not only is it challenging to create high-quality landing pages, but it also takes time to test which designs are converting well. If you are an advertiser that […]
One of the targeting options you have in Google Ads is Affinity Audiences. What are Affinity audiences and Custom Affinity Audiences? They are a type of audience you can use or create and implement for your display, search, and video […]
When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are known as ‘In-Market’ audiences. With In-Market targeting, you can reach […]
One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, […]
If you have a Gmail account, you have probably noticed the advertisements at the top of the ‘Social’ and ‘Promotions’ tabs. There are generally 2 advertisements in each tab that look something like the example below. You may be […]
Are you running Google Display Ads? It can be very complicated when you are just getting started. There are different targeting methods, ad types, bidding strategies, and display campaign strategies. Smart Display campaigns make it much easier to target potential […]
There are plenty of Google Ads mistakes to avoid when you are getting started with the platform. Even experienced advertisers can find themselves making common mistakes in Google AdWords. It is a difficult PPC Advertising channel to keep up with […]
Browse This Article: Google Ads Conversion Tracking Video Tutorial Set-Up Conversion Tracking with Google Analytics Set-Up Conversion Tracking with Google Tag Manager Shopify Conversion Tracking with Google Ads Setting up conversion tracking in Google Ads is vital for campaign success. […]