Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
Making the most of your Google Ads and Bing Ads budget is essential for running a profitable ad campaign. One of the easiest ways to improve your Google Adwords or Bing Ads account is by utilizing negative keywords. Here, you can find out exactly what negative keywords are and how you can use them in…
When you start running Google Ads campaigns, one of the main metrics you want to improve is Cost-Per-Click (CPC). If you can drive more targeted clicks for a lower cost, it will help you drive more conversions for your business. We cover some simple strategies below to lower Google AdWords CPC. You can start by…
Google Ads can be difficult to understand at first. One of the main features you need to learn about is Google Ads Remarketing. You can create Remarketing audiences based on your website, mobile app, YouTube channel, customer lists, and custom combinations. Google Ads Remarketing has been one of the most successful display network advertising strategies…
One of the important aspects of Google Ads is Geofencing, also known as Geotargeting. You want to make sure you are targeting the best locations for your business. If you only serve a small geographic area, your Google Ads shouldn’t be targeted to other locations. You can start by watching our video tutorial on this…
One of the most popular targeting methods on the Google Display Network is Placement Targeting. It is a subset of content targeting, and one option with Google Ads is targeting website placements with your ads. Our video and corresponding article below will give you the step-by-step process for getting started with Google Display Advertising website…
The popular Google AdWords online advertising service is robust and enables online entrepreneurs and businesses to monetize the traffic generated by ads in several ways. It is a very handy tool to take advantage of the opportunities provided by the Internet. However, this service requires a certain level of knowledge and experience to be used…
Google AdWords Express is the basic version of Google AdWords. When advertisers are interested in paid advertising, but they don’t have time to learn Google AdWords, AdWords Express will make it a lot easier. However, it can be difficult to learn the different types of campaign goals and best practices for Express. There are many…
If you are tasked with marketing a hotel to increase room bookings, there’s a lot that goes into it. The strategies that work are constantly changing and you need to be innovative to stay ahead. The article below will go into the step-by-step process I would take if you wanted me to advertise your hotel….
If you have your own dental practice, one of the challenges can be gaining new patients. Once you open, you need to be able to find people who need your dentist services so you can grow your practice. With everyone searching on their desktop devices and mobile devices constantly, you need a dental digital marketing…
Are you wondering how to get started with setting up Google AdWords? Do you have a product or service that you want to advertise with PPC Advertising? You have come to the right blog article and video. We are going to go over exactly how to start using your Google AdWords account. You can watch…