Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
When you get started with Google Ads, smart bidding strategies might seem complex. There are plenty of Google Ads bid strategies to choose from, especially when you create your first campaign. We cover the 4 Google Ads smart bidding strategies below, which have become a best practice when you set up your campaigns. If you…
It can be difficult to understand Google Keyword Planner at first. Keyword Planner was previously called the Google AdWords Keyword Tool. Our goal is to show you how to utilize the Google Ads Keyword Planner. We want you to be able to open up your account and use their keyword research tool without any issues…
One of the main components of a successful Google Ads campaign is your bidding strategy. With Google Ads automated bidding strategies, you can get the best conversion results for your budget. In this article, we will discuss the core benefits of using automated bidding strategies on Google Ads. Core Benefit of Google Ads Automated Bidding…
Google Ads specialists play an important role in the world of PPC Advertising. They are responsible for setting up and managing Google Ads campaigns, analyzing and optimizing campaign performance, conducting keyword research and targeting, and setting up conversion tracking to measure the Return on Ad Spend (ROAS) of campaigns. Companies want to get the most…
If you’re running a Google Ads campaign, you’ve probably heard of Ad Rank. In the past, it was referred to as a Google AdWords ranking. But what exactly is Ad Rank, and why is it so important to your advertising success? In this blog post, we’ll explore the ins and outs of Ad Rank, including…
There are plenty of problems you will run into when you use Google Ads. One of those errors may be that your ad rank is too low for your ads to show for your targeted keywords. First, you can watch the video below to learn why this error happens and how I would recommend fixing…
If you are managing multiple Google Ads accounts, you absolutely need a Google Ads Manager Account. Not only are they free to create, but they will also allow you to be more efficient and effective at optimizing Google Ads campaigns. What is a Google Ads Manager Account? A Google Ads Manager Account is a centralized…
When you own a business, you want to create an easy way for your customers to access you directly from anywhere at any time. When searching for businesses, most people Google their needs on the go through their mobile devices. Integrating your business’s phone number using Google Ads allows people to connect with your business…
If you are a business-to-business (B2B) marketer, you understand the importance of reaching your target audience in the most efficient and cost-effective way possible. One method you can try is B2B pay-per-click (PPC) advertising. In this comprehensive guide, we’ll delve into everything you need to know about B2B PPC advertising, its importance, goals, unique challenges,…
Audience targeting has grown over the years in Google Ads. You used to focus on targeting broad affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on You rRemarketing audiences, similar audiences, In-Market audiences, and custom intent audiences. Google Ads Audiences We will cover everything you need to know…