What is an Impression? Defining and Understanding Impressions

What is an Impression? Defining and Understanding Impressions

If you work in Marketing and Advertising, you are familiar with the term “impression.” But what exactly is an impression and are all impressions equal? Impressions are one of the major metrics that advertisers and marketers will track. More impressions are always the goal of a Marketing campaign. In this comprehensive guide, we’ll define what an…

7 Best Pinterest Marketing Strategies and Tips
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7 Best Pinterest Marketing Strategies and Tips

Pinterest is one of the best social media marketing channels for business owners. That’s why it is so important to understand Pinterest Marketing tips and best practices. Not only can you grow your audience, you can also drive targeted traffic to your website. However, it can be difficult to know how to grow your Pinterest…



What is the Google Display Network (GDN)?
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What is the Google Display Network (GDN)?

A common question you may have as you get started with Google Display Ads is “What is the Google Display Network?” You want to know where your display advertisements will appear. The Google Display Network (GDN) allows businesses to reach new audiences and drive results with display ads. This large ad network provides massive reach…

How Can Google Ads Help You Advance Your Business?

How Can Google Ads Help You Advance Your Business?

Google Ads is one of the best platforms when it comes to online advertising. From search ads to shopping ads to video ads to performance max campaigns, the options are endless for advertisers. Advertisers can use Google Ads to connect with audiences, drive conversions, and increase their key performance indicators. The right ad strategy and…

Pay-Per-Click Advertising (PPC): Complete Guide 2023

Pay-Per-Click Advertising (PPC): Complete Guide 2023

In this guide, I will give you a complete overview of PPC Advertising. You will learn about the top Pay Per Click Advertising networks, strategies, ad formats, campaign types, and more. While PPC can be a major challenge in the beginning, this blog post will get you started on the right foot. Introduction to PPC…



10 Top PPC Advertising Networks For Advertisers

10 Top PPC Advertising Networks For Advertisers

There is no shortage of networks where we can run online advertising for our business. In addition, there are plenty of ad formats to test. We can run search ads, shopping ads, video ads, display ads, native ads, social media ads, and more. However, what are the best PPC Advertising Networks for advertisers? Our goal…

Google Ads Location Targeting Options and Best Practices
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Google Ads Location Targeting Options and Best Practices

There are plenty of options when it comes to Google Ads Location Targeting. You might be wondering which locations are available for targeting through Google AdWords. We will cover everything you need to know in the video and article below. You can first start by watching our video below or directly on YouTube. Then, we…

Google Ads Quality Score: Everything You Need to Know
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Google Ads Quality Score: Everything You Need to Know

Google Ads Quality Score is one of the most important factors determining the success and cost-efficiency of your PPC campaigns. However, it can be confusing to understand how quality score is calculated and why it matters. This in-depth guide covers what Quality Score is, how it’s calculated, why it matters, and most importantly – how…