Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
Impressions are an important metric in digital marketing that every marketer should understand. But what exactly is an impression, and why does it matter for your online marketing efforts? Impressions are important when it comes to Content Marketing, Paid Advertising, Social Media Marketing, and SEO campaigns. This in-depth guide covers everything you need to know….
There are a lot of different types of advertising that businesses can use. Advertising is an important component of any successful marketing strategy. With so many options to choose from, it can be challenging to determine which advertising methods are best suited for your business. This comprehensive guide examines 11 different advertising types you can…
If you are running your own Google Ads Agency or simply trying to onboard more Google Ads clients, the tips below will be very helpful for getting started. I will show you how to run Google Ads for clients. You need to understand your clients and treat their business like your own. Running successful Google…
PPC Keyword Tools are vital when you need to find the best keywords for your business. Keyword research is very important when you want to run a successful PPC campaign. Finding that ideal mix of high-converting yet cost-effective keywords is critical. But with billions of searches happening across Google, Bing, YouTube, and more every day,…
When you get started with Google Ads, smart bidding strategies might seem complex. There are plenty of Google Ads bid strategies to choose from, especially when you create your first campaign. We cover the 4 Google Ads smart bidding strategies below, which have become a best practice when you set up your campaigns. If you…
It can be difficult to understand Google Keyword Planner at first. Keyword Planner was previously called the Google AdWords Keyword Tool. Our goal is to show you how to utilize the Google Ads Keyword Planner. We want you to be able to open up your account and use their keyword research tool without any issues…
LinkedIn Lead Generation Ads are one of the most unique and best ad formats to test. Most importantly, LinkedIn has become an indispensable platform for B2B lead generation. As of 2023, LinkedIn has over 930 million members in 200 countries and regions worldwide. It is the best social network where you can reach business professionals….
When you are learning Pay-Per-Click Advertising for the first time, it can be a daunting task. Each Advertising Network performs differently and you need to understand all of the targeting options, Ad types, and campaign goals. Our goal has been creating PPC Tutorials for several years in order to educate new marketers. Our Pay-Per-Click Advertising…
If you want to get started with LinkedIn Ads or if you already started and need some LinkedIn Advertising strategies, we have you covered below. Our LinkedIn ads tutorial is detailed and we cover all the basics you need to get started. You will learn how to do everything including LinkedIn ad formats, setting up…
Welcome to our updated LinkedIn Ads Conversion Tracking tutorial for 2023. In this comprehensive guide, we’re going to use Google Tag Manager and LinkedIn Campaign Manager to track conversions on our website. I will go through the step-by-step process of installing and setting up the LinkedIn Insight Tag 2.0 using Google Tag Manager. Then, you…