There are hundreds, if not thousands of advertising networks to choose from. In addition, there are plenty of PPC Advertising Networks for advertisers to learn so they can run their ads and drive results. However, how do advertisers get started? What are the best PPC Advertising Networks that you can test for your business?
We listed our favorite Pay-Per-Click Advertising Networks below for advertisers. In fact, they are some of our favorite ad networks due to the targeting capabilities, audience sizes, Ad styles, and campaign tracking options. You can first start by watching our PPC Ad Networks video below where we cover each option in detail. Then, read the article to learn more about how to use them and how to get started.
Top PPC Advertising Networks Video
Top PPC Advertising Networks
Whether you want to run campaigns for real estate, healthcare, travel, retail, or any industry, the Pay-Per-Click Advertising Networks below are worth testing. They all vary in terms of the targeting available, the ad types you can utilize, tracking capabilities, and campaign types. The more you work with them, the better you will get as a paid advertiser with each network.
- Google AdWords
- Bing Ads
- Facebook Ads
- Pinterest Ads
- LinkedIn Ads
- Amazon Advertising
Google AdWords is the largest Pay-Per-Click Advertising Network in the world. You can choose to run your ads on the Google Search Network or the Google Display Network, which both include a massive amount of ad inventory. Google AdWords also has some of the most advanced advertising features when compared with every other ad network in the world. If you are going to start anywhere with your ads, I would recommend Google AdWords.
Bing Ads is very similar to the Search Engine Marketing side of Google AdWords. You can run your ads and target keywords in the Bing, AOL, and Yahoo search engine networks for your ads. In fact, Bing Ads allows you to import your Google AdWords campaigns because they all include the same structure.
*We include Instagram Ads as well, which is a portion of the Facebook Advertising network.
Facebook Advertising has some of the most advanced features and campaign goals for advertisers. You can increase installs for your app, promote your store products, drive leads for your business, and promote your new video. Facebook Ads allows you different options where you can bid for clicks or bid for specific performance.
Pinterest Ads is perfect if you are in any industry related to home, garden, cooking, DIY, style, travel, and more. People go on Pinterest for life inspiration, crafts, recipes, and more so you can reach them with your offer at the right time. In addition, you can target Pinterest interest categories, retargeting audiences, custom audiences, and Pinterest search keywords.
LinkedIn Ads is popular when you need to advertise to professionals. Maybe you own a marketing company like we do, LinkedIn is a great way to meet other like-minded individuals. In addition, you can land clients if you can prove that you drive results for businesses. LinkedIn Ads is a little expensive compared to the other options but there are different campaign goals and ad types to reach your goals.
Truthfully, we haven’t used Amazon Advertising extensively but they continue to improve and expand the platform. Our goal is to learn more about it in 2018 because it is perfect for E-commerce websites and product-based websites. People are constantly browsing Amazon to find things to buy and you can reach them in the right categories related to your business.
If you are looking for the best PPC Advertising Networks, hopefully, you found some great options above. Google AdWords, Bing Ads, and Facebook Ads are tremendous ad networks where you should have a test budget. Even if you can’t drive a positive Return on Investment (ROI), you can grow your business by driving leads and improving your email list.
Please leave a comment if you have any questions or suggestions for PPC Ad Networks.