Google Local Services Ads are one of the ad types available to local service providers on Google Ads. They are perfect for advertisers who want to focus on driving more phone call leads, bookings, and messages from potential customers. Advertisers don’t even have to worry about driving traffic to their websites, they can drive conversions directly from Google search. In fact, I booked the air conditioning company that I currently use with Local Services Ads.
In this article, we will explore what Google Local Services Ads are and how they can benefit your business. They are an effective way to showcase your services and reach potential customers in your local area. These ads are referred to as LSAs ads and I will use that abbreviation throughout this blog post.
What are Local Services Ads?
Local service ads are a type of advertising format that allows service providers to promote their services on Google. These ads are specifically designed for businesses that offer local services such as plumbing, veterinary services, electrician work, and more. They are displayed at the top of Google search results and are marked with a special badge that indicates they are either Google Guaranteed, Google Screened, or License Verified by Google.
You can see in the image below that Google will show you these advertisements at the very top of the search results page.
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How do local service ads work?
First off, Local service ads work by connecting service providers with potential customers who are searching for specific services in their local area. When a user performs a relevant search for the service you provide in the location you serve, Google will display local service ads at the top of the search results page. These ads include basic information about the business, such as the name, phone number, hours, areas they serve, and ratings.
Service providers pay-per-lead with Local Services Ads. When someone decides to call, book, or message with a business, that’s when service providers pay. In order to be eligible, businesses have to pass a license test, a background test, and confirm they have insurance.
What is the Google Guarantee?
The Google Guarantee is a feature of local service ads that provide added trust and confidence to potential customers. When a business is Google Guaranteed, it means that they have undergone a rigorous screening process and that Google is backing its work with a satisfaction guarantee. This badge of trust can help businesses stand out from the competition and attract more customers.
What is Google Screened?
Google Screened is a similar program to the Google Guarantee, but it is specifically designed for professional service providers. This program requires businesses to go through a background check and verification process to ensure they are qualified and trustworthy. By being Google Screened, businesses can build credibility and instill confidence in potential customers.
How can local service ads help your business?
Google Local Services Ads offer several benefits that can help your business grow and succeed. Firstly, these ads allow you to reach potential customers at the moment they are searching for your services, increasing your chances of getting hired. Additionally, being featured at the top of Google search results can significantly increase your visibility and credibility.
What are the benefits of using Google Local Services Ads?
Using Google Local Services Ads provides several benefits to your business. Firstly, it allows you to target customers in your specific service area, ensuring that you are reaching the right audience. Secondly, these ads operate on a pay-per-lead basis, meaning that you only pay when a potential customer contacts you through the ad. This makes it a cost-effective advertising option for service providers.
How can Google Local Services Ads help you get to the top of Google search results?
Google Local Services Ads can help you get to the top of Google search results by leveraging Google’s own advertising platform. These ads are given priority placement above regular search ads, ensuring that your business is visible to potential customers right at the moment they are searching for your services. This can significantly increase your chances of attracting relevant leads.
What is the badge of trust and how does it work?
The badge of trust is a special badge that is displayed on local service ads to indicate that a business is verified and trustworthy. This badge is earned by businesses that meet Google’s strict screening and qualification criteria. When potential customers see this badge, it gives them added peace of mind and confidence in choosing your services.
How to manage your Local Services Ads?
Managing your local services ads is an important aspect of maximizing their effectiveness. Google provides a dedicated platform called the Local Services Ads app, which allows you to manage your ads, track performance, and communicate with potential customers. Through this app, you can manage your budget, adjust your service area, and respond to customer inquiries.
How can you manage your Local Services Ads?
To manage your Local Services Ads, you can use the Google Local Services Ads app. This app provides a user-friendly interface where you can view and manage all aspects of your ads. From the app, you can easily adjust your budget, service area, and other settings to meet your business needs. You can also communicate with potential customers through the app to answer their questions or book appointments.
How does pay-per-click (PPC) work with Local Services Ads?
Pay-per-click (PPC) is a pricing model that is used with Local Services Ads. With this model, you only pay when a potential customer contacts you directly through your ad, such as by clicking on the “Contact” button or calling your business. This ensures that you are only paying for leads that have a higher likelihood of turning into paying customers, making it a cost-effective advertising option.
How can you use Google Local Services Ads to increase your business?
To increase your business using Google Local Services Ads, there are a few key strategies you can implement. Firstly, make sure that your Google Business Profile is complete and optimized with accurate information about your services. Secondly, encourage satisfied customers to leave positive reviews, as these can help boost your credibility and attract more customers. Finally, monitor and analyze the performance of your ads to identify areas for improvement and make adjustments as needed.
What types of businesses can benefit from Local Services Ads?
Local Services Ads are not limited to a specific industry and can benefit a wide range of service providers. Any local service business that offers services like plumbing, veterinary services, electrician work, and more can take advantage of these ads to increase their visibility and attract more customers.
Can local service providers in any industry use Local Services Ads?
Yes, local service providers in any industry can use Local Services Ads to promote their services. Google’s Local Services Ads program covers a wide range of industries, including plumbing, electrical services, HVAC, landscaping, pet services, and more. This makes it a versatile advertising option for businesses in various sectors.
What are some examples of businesses that can benefit from Local Services Ads?
Some examples of businesses that can benefit from Local Services Ads include plumbers, electricians, HVAC technicians, pest control services, and locksmiths. These businesses often rely on local customers and can greatly benefit from the increased visibility and trust that Local Services Ads provide.
How does Google determine the service area for Local Services Ads?
Google uses a variety of factors to determine the service area for Local Services Ads. These factors include the business’s physical location, the areas they are willing to serve, and the demand for their services in specific locations. By defining your service area clearly, you can target the right audience and maximize the effectiveness of your ads.
How to get started with Google Local Services Ads?
Getting started with Google Local Services Ads is a straightforward process. Here are the steps you can follow to set up your ads:
What are the steps to setting up Local Services Ads?
The steps to setting up Local Services Ads include:
- Create a Google account and sign up for Local Services Ads.
- Verify your business information and licensing.
- Create your business profile and select the services you offer.
- Set your budget and define your service area.
- Write a compelling ad to attract potential customers.
- Manage your ads using the Local Services Ads app.
Do you need a specific license or certification to run Local Services Ads?
Yes, to run Local Services Ads, you need to have a specific license or certification that verifies your qualifications in your chosen service category. This requirement ensures that only qualified and trustworthy service providers are allowed to advertise through the program.
Can you run Local Services Ads on iOS devices?
Yes, you can run Local Services Ads on iOS devices. Google provides a dedicated app called the Local Services Ads app, which is available for both Android and iOS devices. This app allows you to manage your ads, track performance, and communicate with potential customers on the go.