Tracking conversions is crucial for measuring the success of your Google Ads campaigns. One of the most common types of conversions is lead submissions, which often result in a visit to a “thank you” page. This guide will walk you through setting up conversion tracking for thank you pages in Google Ads, ensuring you can […]
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One of the first terms you may hear as a website owner or as a Digital Marketer is ‘SEO.’ If you are unfamiliar with SEO, you are in the right place. This article will teach you exactly what it is and how it works. First, let’s look at an example of a search engine results
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If you want to learn more about YouTube Advertising, this guide will help you understand the process step by step. By the end of this tutorial, you’ll know how to start your first YouTube video ad campaign. If you are new to creating YouTube ads, the first thing to know is that they are all
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As a dentist, getting your initial base of clients can be challenging. Established practices may have no problem keeping their schedule full. However, newer and expanding practices must drive more weekly and monthly leads. That’s where Dental pay-per-click (PPC) advertising comes in. Let’s explore some PPC strategies and additional dental marketing services that dentists should use. PPC
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Want your Google Ads search campaigns to drive more calls to your business? Google Ads Call Assets, which used to be referred to as Call Extensions, make it easy to add a clickable phone number to your search and display ads. Implementing Call Assets can significantly lift ad performance. Follow these tips to utilize them
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The dental industry is very competitive, especially for new practices. While some dentists stay scheduled year-round with their current patients, others need more leads. That’s where Google Ads for dentists can be very effective. You can target people who are actively looking for a new Dentist. The best part is that each patient can become
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One powerful Google Ads targeting option is Dynamic Search Ads (DSA). In this comprehensive guide, we’ll explore DSAs, how they work, and how you can leverage them to boost your advertising efforts. What are Google Dynamic Search Ads? Dynamic Search Ads are a type of search targeting that uses your website content for targeting instead
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The Search Terms Report is one of the most essential reports for optimizing search campaigns. This report shows you the actual search queries that trigger your ads so you can refine your keyword strategy and optimize your spend. In this post, we’ll cover the Search Terms Report, how to get to it, and how to
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Every time you search on Google and ads are eligible to appear, an auction takes place behind the scenes. I wrote this article to explain how it works and how you can improve your ad campaigns. What is the Google Ads Auction? The Google Ads auction determines which ads appear on a search results page,
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When you create Google Ads campaigns, you enter an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from, including automated bid strategies and automated
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