When I talk to potential Google Ads clients, most of them want more phone calls. If you are a service business, you need phone calls to drive new customers. Are you looking to drive more phone calls for your business through Google Ads? I will teach you how throughout this blog post.
Phone calls can be a valuable source of leads and conversions, and optimizing your Google Ads campaign for phone calls can help maximize your results. In this article, we will discuss various strategies and techniques to drive more phone calls from your Google Ads campaign.
Use Google Ads To Drive Phone Calls
Driving phone calls from your Google Ads can be achieved through various methods. Here are three effective strategies:
1. Use Call Assets
Call assets were previously known as call extensions. They are a feature in Google Ads that allow you to include a clickable phone number in your ad. By including a phone number, you make it easy for potential customers to call your business directly from the ad. This can significantly increase the likelihood of receiving phone calls and generating phone leads.
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2. Set Up Call Tracking
Call tracking is essential for understanding the impact of your Google Ads campaign on phone call conversions. By implementing call-tracking software, you can track the number of phone calls generated from your ads and gain insights into the effectiveness of your campaign. This information can help you make data-driven decisions and optimize your ads for increased phone call conversions.
3. Optimize Call Ads for Conversion
Optimizing your call ads for conversion is crucial to drive more phone calls. This involves creating compelling ad copy that highlights the benefits of calling your business and including call-focused ad extensions. Additionally, it’s important to target the right audience and optimize your campaign settings to drive phone call conversions.
How can I track phone calls from Google Ads?
Tracking phone calls from your Google Ads campaign is essential for measuring the success of your advertising efforts. Here are three methods to track phone calls:
1. Use Call Tracking Software
Call tracking software allows you to track and analyze phone calls generated from your Google Ads. It provides you with valuable data such as call duration, caller information, and call recordings. This information can help you evaluate the quality of calls and identify areas for improvement.
2. Implement Google Forwarding Number
Google Ads offers a feature called “Google forwarding number” that allows you to assign a unique phone number to your ads. When a user calls that number, it will be redirected to your business phone number. By using Google forwarding numbers, you can track the number of calls generated from your ads and gain insights into their performance.
3. Set Up Call Conversion Tracking
Call conversion tracking enables you to track and measure phone call conversions within your Google Ads account. By setting up call conversion tracking, you can attribute phone calls to specific ads and keywords, allowing you to analyze the effectiveness of your campaign and make data-driven optimizations.
You can watch my video below to learn how to set up phone call conversion tracking.
What is the importance of call quality for Google Ads phone calls?
The quality of phone calls generated from your Google Ads can significantly impact your conversions and overall campaign performance. Here’s why call quality is important:
1. Improve Call Quality to Increase Conversions
A positive call experience can greatly influence the likelihood of a conversion. By ensuring high call quality, you provide potential customers with a positive impression of your business, increasing the chances of them converting into paying customers.
2. Train Phone Representatives for Effective Communication
The phone representatives who handle incoming calls play a crucial role in the success of your phone call conversions. It’s important to train them in effective communication techniques to deliver a good customer experience and maximize conversion opportunities.
3. Analyze Call Data to Improve Call Quality
By analyzing call data, such as call duration, call outcome, and caller information, you can identify patterns and areas for improvement. This analysis can help you identify potential issues with call quality and make necessary changes to enhance the customer experience.
Set Up Call Assets in Google Ads
Using call extensions in your Google Ads can help drive more phone calls to your business. Here are three steps to using call extensions:
1. Add Phone Number to Your Google Ads Account
The first step is to add your business phone number to your Google Ads account. This can be done by accessing the “Extensions” tab in your account and selecting “Call extensions.” Enter your phone number and other relevant details as prompted.
2. Enable Call Extensions for Your Ads
Once you have added your phone number, you need to enable call extensions for your ads. This can be done by selecting the campaigns or ad groups where you want the call extensions to appear and enabling the “Call extensions” option.
3. Monitor and Optimize Call Extension Performance
Regularly monitoring and optimizing the performance of your call extensions is crucial for driving more phone calls. Use the data provided by Google Ads to analyze the performance of your call extensions and make necessary adjustments to improve their effectiveness.
Benefits of Google Call-Only Ads
Call-only ads are specifically designed to drive phone calls to your business. Here are three benefits of using call-only ads:
1. Directly Drive Phone Calls Without the Need for Landing Pages
Call-only ads display your phone number prominently, eliminating the need for users to click through to a landing page. This makes it easier for potential customers to directly call your business, resulting in a higher likelihood of phone calls.
2. Increase Conversion Rates with Targeted Call-Only Ads
By focusing solely on driving phone calls, call-only ads allow you to tailor your ad copy and targeting specifically for phone conversions. This increased level of targeting can lead to higher conversion rates and better overall campaign performance.
3. Track and Analyze Call Performance with Call-Only Ads
Call-only ads provide valuable data on the performance of your phone calls, including the number of calls generated, call duration, and call outcomes. By analyzing this data, you can gain insights into the effectiveness of your ads and make data-driven optimizations to improve results.
Driving phone calls is critical for many businesses, and Google Ads provides powerful options to help you generate more calls. By implementing call tracking, optimizing for call conversions, and using call-focused ad extensions and call-only ads, you can significantly increase phone calls from your campaigns.
Remember to continuously analyze your call data to identify opportunities for improvement. Focus on providing a positive call experience and training call center representatives to convert calls into sales. With the right optimization and commitment to call quality, Google Ads can become an invaluable source of phone leads and customers for your business.