Today, I will be giving a quick overview of Search Engine Marketing. Before I get started, you need to know the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Search Engine Marketing is paid advertising on search engine results pages and SEO is the process of optimizing for the top organic listings […]
What is Search Engine Marketing (SEM)? Read More »
I have been doing Search Engine Marketing for a long time, and sometimes it’s best to keep it simple. Stick to the basics of Search Engine Marketing as you create your campaign. After creating thousands of SEM campaigns over the year, I have boiled it down to the process below. If you follow it, you
9 Basics of Search Engine Marketing Read More »
I have worked with a lot of small businesses over the years on their Marketing strategy. From flooring companies to restaurants to car dealerships, every business requires different tactics to drive new customers. My number one tip is to focus your efforts on strategies that will reach your target customer. A company that offers pet
14 Small Business Marketing Strategies Read More »
Keyword research is an important part of your SEO strategy. The right keyword research tools can help you grow your traffic. While keywords shouldn’t be the only reason you create content, it can be helpful to understand what your audience is looking for. When I work with a new client on a PPC or an
16 Best Keyword Research Tools Read More »
If you are building a niche website, you need to do keyword research effectively. There are so many different keyword research tools, that it can be difficult to know which one you should use. Personally, I love Google Keyword Planner for SEO and Google Ads keyword research. Once you have a tool you want to
My Niche Website Keyword Research Strategy Read More »
As someone who has built multiple successful affiliate niche websites and had plenty of failures as well, your niche is extremely important. I’ve learned how important it is to target the right niche. Choosing a profitable niche with strong affiliate marketing offers is one of the keys to earning great commissions over the long-term. In
75 Profitable Affiliate Marketing Niches Read More »
A niche website is a website that focuses on a specific and narrow topic. Niche websites are able to create content for a targeted audience that is interested in a particular subject. There are large niches and smaller niches that a website can focus on. For example, there can be a niche website that is
What is a Niche Website? 10 Examples of Niche Websites Read More »
Welcome to the Affiliate Marketing guide by Surfside PPC. You can scroll below and we will have different affiliate marketing lessons and tutorials available for you, which are completely free. We cover everything you need to know including how affiliate marketing works, how you can earn with it, types of affiliate marketing programs, and tutorials
Affiliate Marketing: Complete Guide for 2024 Read More »
If someone reaches out to me asking what types of ads they should run, I generally recommend Search Engine Marketing ads first. They are the only ad type that allows you to reach people when they are searching for something. For example, I used to work for a travel company where we would target the
Search Engine Marketing Ads and Top Platforms Read More »
If you are just getting started with paid advertising, you probably want to know what Retargeting and Remarketing is. We answer that question so you can understand what Retargeting is and how to use it as an advertiser. First off, the two terms can be used interchangeably. Ever since the initial release of Remarketing ads,
What is Remarketing? What is Retargeting? Read More »