A niche website is a website that focuses on a specific and narrow topic. Niche websites are able to create content for a targeted audience that is interested in a particular subject. There are large niches and smaller niches that a website can focus on. For example, there can be a niche website that is…
Welcome to the Affiliate Marketing guide by Surfside PPC. You can scroll below and we will have different affiliate marketing lessons and tutorials available for you, which are completely free. We cover everything you need to know including how affiliate marketing works, how you can earn with it, types of affiliate marketing programs, and tutorials…
If someone reaches out to me asking what types of ads they should run, I generally recommend Search Engine Marketing ads first. They are the only ad type that allows you to reach people when they are searching for something. For example, I used to work for a travel company where we would target the…
I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ads ad extensions and a lot of advertisers still refer to them as that. However, they have officially been renamed to Google…
If you are just getting started with paid advertising, you probably want to know what Retargeting and Remarketing is. We answer that question so you can understand what Retargeting is and how to use it as an advertiser. First off, the two terms can be used interchangeably. Ever since the initial release of Remarketing ads,…
Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they…
When it comes to creating Google Ads search campaigns, keyword research is vital for success. That’s why we put together this Google Ads keyword research tutorial. If you want to drive conversions, you need to find profitable keywords that will be relevant for your products and services. I will show you my 5-step process for…
When it comes to Google Ads, it’s important to know what your competitors are doing. What keywords are they bidding on, what do their ads look like, and how much are they spending on Google Ads? Gaining insights into your competitors’ Google Ads campaigns can help inform your own strategy. While you can’t spy on…
If you work in Marketing and Advertising, you are familiar with the term “impression.” But what exactly is an impression and are all impressions equal? Impressions are one of the major metrics that advertisers and marketers will track. More impressions are always the goal of a Marketing campaign. In this comprehensive guide, we’ll define what an…
Pinterest is one of the best social media marketing channels for business owners. That’s why it is so important to understand Pinterest Marketing tips and best practices. Not only can you grow your audience, you can also drive targeted traffic to your website. However, it can be difficult to know how to grow your Pinterest…