There are thousands of marketing tools that you can test. I regularly get emails to try new marketing tools that will help me be more efficient and effective. However, it can be difficult to narrow it down to the tools that work best for my business.
The 9 marketing tools below I use almost every single day to drive more revenue to my business. They will help you create a website, create marketing campaigns, create graphics, manage social media, and more.
1. Google Analytics
Google Analytics is a free marketing tool that allows you to track all of the data on your websites and apps. You can set-up Goals for sales, leads, revenue, and profits. With Google Analytics, it becomes much easier to see your most valuable sources of traffic. If you are looking for a data and website analytics tool, look no further than the Google Analytics.
2. Google Keyword Planner
The Google Keyword Planner is one of the best keyword tools on the internet. You can get access to all sort of keywords that people type in. Keyword Research is one of the best ways to do research for Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). If you are looking for a keyword research tool, look no further than the Google Keyword Planner.
3. Google Search Console
The Google Search Console, also known as Google Webmasters Tools, is a great way to monitor your website in search results. You can see the search queries that people are typing in to find your website. In addition, you can submit your sitemap to the Google Search Console and see your top pages.
If you use the Search Console frequently, it gives you ideas for new content and ideas for optimizing your existing content. If you are looking for ideas for keywords and optimization opportunities, look no further than the Google Search Console.
WordPress is one of the top Website Platforms or Content Management Systems in the world. According to their website, they power at least 30% of the internet because WordPress has so many options and customizations. If you are looking for a website development tool, look no further than WordPress.
5. Yoast SEO WordPress Plugin
Yoast is one of the best ways to make sure that every single page on your website and your entire website is optimized for search engines. Search Engine Optimization is extremely difficult but Yoast makes it much easier and they even show areas of opportunity. If you are looking for a WordPress Plugin or an SEO tool, Yoast is highly recommended by me.
MailChimp is my favorite Email Marketing tool and Email Automation tool so you can not only grow your email list, you can also automate certain messages based on the activity your users take. I use MailChimp for all of my email lists because they make it much easier to send emails to your subscribers.
Tailwind is a Pinterest scheduling tool and an Instagram scheduling tool. You can also get access to Pinterest and Instagram Analytics. Tailwind is one of my favorite marketing tools for Pinterest automation because I can effectively and efficiently manage my Pinterest profile and presence.
HootSuite is a great social media scheduling tool for Facebook, Twitter, Instagram, Google+, Pinterest, and more. They have free and paid plans so you can choose something that works for your business.
Canva is a graphics tool for marketers and social media marketers.
SEMRush is a great competitive analysis tool for free and paid traffic.