20 Best Free Keyword Research Tools 2023

We put together a list of 20 different free keyword research tools that we love to use. We explained how to use each keyword tool below in our video and blog article. Hopefully, you can find the top keywords for your business. Some are better as free PPC keyword research tools because they show an average cost-per-click, while others are more useful for Search Engine Optimization.

Free Keyword Research Tools:

  1. Google Keyword Planner
  2. Keywords Everywhere
  3. Keyword Surfer
  4. Soovle.com
  5. Google Search Console
  6. Google Trends
  7. KeywordTool.io
  8. AppTweak Keyword Suggest Tool
  9. Answer The Public
  10. Keyworddit
  11. Keyword-Tools.org by SEOBility
  12. InfiniteSuggest
  13. SearchVolume.io
  14. Kparser
  15. Wordtracker and Wordtracker Scout
  16. HyperSuggest
  17. Google Autocomplete
  18. YouTube Autocomplete
  19. Amazon Autocomplete
  20. Bing Autocomplete

Freemium and Free Keyword Research Tools: Some of the keyword tools listed below are ‘freemium’ tools, which means they offer a free version and a paid version. I only included premium keyword tools that offered plenty of keywords even with the free version.

Free Keyword Research Tools Video


Best Free Keyword Research Tools 2023

    There are plenty of free keyword research tools you can use for your business. One of the major challenges that website owners and SEOs face is finding profitable keywords. In addition, you may not want to spend some of your monthly on a keyword tool.

    My 10 Favorite Free Keyword Tools

    10 best free keyword research tools

    That’s why I put together this list of my favorite free keyword tools. While you do not need 50 different free sources to find keywords to your business, it’s worth testing a few tools to see which one works best to find keywords.

  1. Google Keyword Planner
  2. The Google Ads Keyword Planner is my favorite keyword research tool. It can be used to build your Google Ads search campaigns, it can be used for SEO keyword research, and it can be used to come up with content ideas.

    Tip: You need a Google Ads account to use Google’s keyword tool. In addition, you need an active campaign in order to see all the search volume data.

    How To Use The Keyword Planner

    You can find the keyword planner here. You want to start by entering keywords or entering a website to find the most relevant and popular keywords for your business. You can watch the video below for more details.

    It is a great free tool that is offered by Google because you can create Ad Groups, find suggested keyword bids, find competition for keywords in the search results, and you can create campaigns. Lastly, The Google Keyword Planner can be used to forecast your campaigns for the keywords you are targeting.

    Google Keyword Planner Video Tutorial

  3. Keywords Everywhere
  4. Keywords Everywhere is a browser extension for Google Chrome and Firefox. It will provide keyword data when you use search engines such as Google, Bing, Amazon, Pinterest, and YouTube.

    Long-Tail Keywords

    Every time you search a keyword in Google or other search engines, you can view a list of relevant long-tail keywords. Each search engine will show you related keywords, which is perfect when you need to expand your keyword list.

    Keyword Trend Data

    You can see keyword search trends throughout several years and throughout the year as well. It can help you learn more about seasonility and trends for the keywords you are targeting.

    Keyword Ideas For Different Search Engines

    You can see the screenshot below from Pinterest. When you enter a search term in Pinterest or other compatible search engines, you will find plenty of keyword and topic ideas. In addition, you get data from the actual search engine whether it is Google, Pinterest, Amazon, or any others.

    Keywords Everywhere is the perfect addition to Google Chrome or Firefox because it unlocks plenty of free data you can use as you build your SEO keyword list. When it comes to free keyword tools that have premium versions, Keywords Everywhere is one of the best options out there.

  5. Keyword Surfer
  6. Keyword Surfer is a Google Chrome extension that will show monthly search volumes, keyword suggestions, data from top pages, and content tips as well. You can generate an article outline for a keyword with ease.

    If you are looking for keyword search volume, suggested bids for Google Ads, and keyword ideas, you can’t go wrong with this tool. It will also work automatically when you use the Google search engine.

  7. Soovle
  8. Soovle is the ultimate long-tail keyword tool. You simply need to enter a keyword into Soovle and you can get suggestions for Google, Bing, Yahoo, Amazon, and YouTube.

    I regularly use Soovle when I need to find long-tail keywords, especially when I need to expand on content. It can also be useful for YouTube keyword suggestions.

  9. Google Search Console
  10. Google Search Console is a great tool once you start getting traffic and impressions in the Google search results. One of my favorite keyword research tools is the Google Search Console. As you start creating content, you are able to find the top keywords that are driving traffic to your website. In addition, you can even enter your top pages and find the specific keywords that are driving traffic to that page.

    Every website should be using Google Search Console to expand their keyword list and to find existing keywords they need to optimize for.

    Find The Top Keywords for Your Website in Google Search Console

    Find The Top Keywords for Specific Pages in Google Search Console

    First, enter the page from the Performance chart. You want to enter a page from your website.

    Find keywords for a page google search console

    Second, you will get a list of the top keywords that are driving traffic to that page.

  11. Google Trends
  12. Google Trends can be very useful for finding trending searches and the top keywords related to the term you enter. Google Trends is great for finding rising searches and for finding Related Queries. It’s also a great source for news websites to find exactly what is trending and some of the top stories in the world at any given time.

    Google Trends Video Tutorial

  13. KeywordTool.io
  14. KeywordTool.io is a freemium keyword research tool, but they offer plenty of keyword suggestions for free. While this is a paid tool, you can get a lot of information from their free searches.


    The ‘Keyword Tool’ allows you to search Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter. When you enter a keyword, the tool will generate long-tail keywords using Google Autocomplete.

    keywordtool keyword research

    In addition, KeywordTool.io will show you a lot of the top keywords when you are looking for Keyword Suggestions. You can also find Questions, Prepositions, and Hashtags for more information.

  15. AppTweak Keyword Suggest Tool
  16. AppTweak is a mobile app keyword research tool. If you have a mobile app or you are creating a mobile app, you need to do keyword research for the Apple app store and the Google Play store as well. AppTweak will show you all sorts of high-volume keyword suggestions for app stores.

    It is completely free to use and you can find a lot of ideas for your mobile app. Obviously, the keywords people type in to different search engines will vary.

  17. Answer The Public
  18. Answer The Public is a unique keyword tool that will give you the top questions that people ask on the internet. All you need to do is enter a keyword, and Answer The Public will return questions, prepositions, comparisons, alphabetical keywords, and related keywords based on the term you enter.

    answer the public

    It’s very useful when you are curious about the exact questions that your customers are asking. I use Answer The Public when I’m creating comprehensive marketing content because it is helpful to answer common questions that people have.

  19. Keyworddit
  20. Keyworddit is another unique keyword tool that will use Subreddits to find popular keywords. For example, someone writing about movies can find keyword ideas by entering the Horror Subreddit. Since a subreddit is essentially a forum for any topic, Keyworddit will pull keywords from that forum that you can use for website topics and content ideas.

  21. Keyword-Tools.org by SEOBility
  22. If you are looking for a free version of the Keyword Planner with no account needed, try this free keyword research tool offered by SEOBility. All you need to do is enter your keyword and click on “Start research”. Then, you can get all sorts of relevant search terms related to the original phrase you entered.

    keyword-tools by seobility

    You only get 5 free searches per day so it is somewhat limited. However, if you are simply focused on the content you are creating today, then this is the tool for you.

  23. InfiniteSuggest
  24. InfiniteSuggest will give you a list of keywords for free based on the keyword you enter. Unfortunately, it does not give you any search volume, but you can expand your keyword list for free. There is no limit to the number of searches you can do, and a single search can return you 300+ keywords. If you use it along with SearchVolume.io, it can be a great tool for you to use.

  25. SearchVolume.io
  26. SearchVolume.io allows you to enter up to 800 keywords and you can find the search volume for the keywords you enter. It is a completely free keyword search volume tool and you can export the keywords you enter along with the search volume.

    searchvolume keyword tool

  27. Kparser
  28. Kparser is a freemium keyword research tool that will allow you to instantly search a keyword and find similar keywords to your business. While the free version doesn’t give you all the data, it gives you a lot of keyword suggestions based on the keyword that you enter.

    kparser keyword research

    You can also search a variety of sources including Google, Google Mobile, Google News, Google Shopping, Google Books, YouTube, Google Videos, DuckDuckGo, Google Images, Yahoo, Bing, Ebay, Amazon, Twitter, Yandex, Google Play, Fiverr, Fotolia.

  29. Wordtracker and Wordtracker Scout
  30. Wordtracker and Wordtracker Scout are a freemium tool, but you can get a lot of keywords with the free version. On Wordtracker, you can find keywords for Google, Amazon, YouTube, and eBay. You only get so many free searches per day, but you will be able to find 50 keywords based on the keyword you enter.


    With Wordtracker Scout, you can download a chrome keyword extension that allows you to find keywords for pages as you browse the internet. The chrome extension is free and it will give you a page summary, page insights, and keywords. It’s very useful to monitor your own pages or to monitor competitors pages.

    wordtracker scout

  31. HyperSuggest
  32. HyperSuggest is a freemium keyword tool that allows you to search Google, Questions, Images, Amazon, eBay, Shopping, YouTube, Instagram, and News. With the free version, you can find a variety of keywords and it will give you potential search volume. The free plan is somewhat limited and it will only show you 10 keywords, but it can be useful when you want to search keywords for YouTube and other sources besides Google.


  33. Google Autocomplete
    • You use Google Autocomplete directly on Google.com when you make a search.

    Google Autocomplete gives you the top searches in Google when you enter keywords. When you start entering keywords in the Google search bar, Google will show you suggestions and allow you to Autocomplete a search. While this is a manual process, Google is telling you what most people are typing in when they are making searches with the same keywords.

    google autocomplete

    Tip: Use Google Autocomplete to find additional keywords for the content you are creating or updating. You can manually enter keywords in a spreadsheet to find long-tail keywords.

    Some people may say that this is not a tool, but I disagree. While the process is manual, it can be very useful when you are trying to find keywords for your business.

    Google makes search predictions based on popularity and similarity. It is a great way to find long-tail keywords.

  34. YouTube Autocomplete
    • You use YouTube Autocomplete directly on YouTube.com when you make a search.

    YouTube Autocomplete will give you a list of the videos that people are actively searching for. The 2 largest search engines in the world are Google and YouTube. The majority of people are making searches on these two search engines whether they are looking for websites, products for sale, videos, education, blogs, or news.

    youtube autocomplete

    When you enter keywords into the YouTube search bar, YouTube will give you suggestions based on what people are typing in consistently. It is a great tool for people who are making videos on YouTube. In addition, there is a lot of overlap when it comes to YouTube and Google, so you can guide a lot of your content ideas based on YouTube search suggestions.

  35. Amazon Autocomplete
    • You use Amazon Autocomplete directly on Amazon.com when you make a search.

    Amazon Autocomplete will give you the top keyword suggestions when you are trying to expand your keyword lists. I use Amazon Autocomplete regularly for my websites Beachfrontdecor.com and Farmhousegoals.com. It is a great resource for ecommerce websites and websites that sell products. If you are trying to find the products that people are searching for, use Amazon Autocomplete.

    amazon autocomplete

    You can use the keyword suggestions in Amazon to find the most popular long-tail keywords that people are searching for in Amazon. You can find similar and popular keywords using Amazon Autocomplete.

  36. Bing Autocomplete
    • You use Bing Autocomplete directly on Bing.com when you make a search.

    Bing Autocomplete is a very useful way to find more keywords. You can use Bing Autocomplete in addition to the others. While it may seem like too many different sources for pulling information, you can find even more keywords based on the suggestions in Bing.

    bing autocomplete

    You may think it is not worth it to use Google, YouTube, Amazon, and Bing Autocomplete when you are pulling keywords, but you can expand on your keyword list and find long-tail keywords for your business. Best of all, it will pull the most popular and similar keywords for you.

Best Free Keyword Research Tool

In my opinion, the best free keyword research tool right now is the Google Keyword Planner. With a free Google Ads account, you can get all sorts of keyword ideas, you can research search volume, and you can get information for Google Ads campaigns. While you need an active campaign to see all of the keyword data, it is still a great tool to utilize.

Is The Google Keyword Planner Free?

Yes, but it requires a Google Ads account and an active campaign or some account history. If you only have a Google Ads account, you can still use the Keyword Planner, but you will get ranges of search volume data rather than the actual search volume. Once I create a campaign in my account, it will allow me to see all the data and use all the functionality of the Google Keyword Planner.

How To Do Keyword Research

Keyword Research can be difficult for SEO and for PPC Advertising channels such as Google Ads. The 2 videos below will give you some good insight when you are first getting started. Ultimately, you want to find the top keywords for your industry or for the niche you are targeting.

How to do SEO Keyword Research

How to do Google Ads Keyword Research

Keyword research can be difficult because there are so many sources of data, free keyword research tools, paid tools, competitive analysis tools, and more. With so much keyword information out there, you might struggle to find the most valuable keywords for your business.

In Summary

You don’t need any other keyword research tools besides the options above. You might want to buy a competitive analysis tool to find competitive keywords, otherwise, you can do research for free. While some tools are freemium, they will give marketers plenty of searches to allow you to find keywords for your business.

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