If you have launched a website, you know how difficult it can be to grow your website traffic. Whether you are creating written content, creating videos, optimizing products, and/or selling services, you need tools that will help you find customers. That’s where SEMRush comes in.
The first step of a successful online business is to bring customers and get conversions — Otherwise, your investment won’t be profitable. SEO is the best way to drive traffic to your website. PPC Advertising can also be useful to drive new customers as well.
If you are in the digital marketing world, you might have heard of SEMRush. The benefits of SEMRush involve boosting SEO and ROI. SEMRush is a complete suite of tools for improving online visibility and discovering marketing data. Any business owner can benefit from using these resources.
Benefits of SEMRush
There are plenty of benefits that you can take advantage of when using SEMRush.
Grow Your Website Using Your Website Data
SEMRush users can easily manage and monitor their website data, develop compelling PPC campaigns, analyze social media data, research relevant keywords for their business, and more.
If your marketing strategy includes Pay Per Click Advertising and Search Engine Optimization, you should know there are two different kits:
- SEO Toolkit
- PPC Toolkit
Each one includes different resources according to your needs.
Improve Your Google Rankings
As your SEO ranking improves, so does the number of people that land on your company website. With consistent research, content creation, content optimization, and content improvement, you can continue to keep high rankings.
Search Engine Optimization drives organic traffic to your website and it will ultimately drive more customers to purchase your products and/or services.
Imagine knowing the exact keywords that are driving business for your closest competitors. It will give you a roadmap for the
SEMRush for SEO
SEMRush includes tools like competitor keyword research or authoritative link-building. With keyword research, you can find what your target audience searches for online. Your traffic will increase if you use these words and create valuable content to meet their needs.
With link building, you earn backlinks from authoritative sites. That boosts your credibility and, thus, your SEO ranking. SEMRush helps you find reliable sources to ask for backlinks.
It overall includes tools to track metrics. For example, its SEO Toolkit helps you understand what pages of your website do best, whether some links are broken or need fixing, how many ads your site displays, and more.
Why do you need PPC?
Pay-per-Click ads (PPC ads) also drive traffic to your website. The difference between PPC and SEO is you pay a fee (usually $1-$3) each time someone clicks on the paid link. It can be more pricey in the long term, but you may get a good ROI if you play your cards right!
The cards involve creating well-designed landing pages and CTAs (call-to-actions). If you can guarantee that most customers will go through the purchase after landing on the page, you will ensure a profit regardless of the bidding fees.
SEMRush for PPC
SEMRush’s Advertising Toolkit can help you identify pay-per-click trends. It includes the lowest and average CPCs (cost-per-click) for each keyword and campaign and can even narrow them down per region.
SEMRush helps remove duplicate keywords and optimize your campaign ads. Removing duplicates will save you money and prevent keywords from cannibalizing each other.
Other tools include implementing negative (or cross-group negative) keywords. Negative keywords prevent your site from appearing when users search for certain words (e.g.: “free”).