YouTube Bumper Ads Explained

youtube bumper ads

YouTube Bumper Ads can be difficult to figure out and understand at first, so we do our best to cover everything you need to know to get started. We have a YouTube Bumper Advertising Campaign tutorial video below and an explanation for how to use them effectively.

YouTube Bumper Ads

Check out our YouTube Bumper Ads Tutorial where we explain what they are and show you YouTube Bumper Ads best practices. What makes Bumper Ads different is that this video ad format is 6 seconds or shorter, so you must capture a users attention immediately. You do get a call to action with this video ad format, so you can encourage people to click on your CTA and take advantage of an offer.


What are YouTube Bumper Ads?

YouTube Bumper Ads are 6-second video ads. Since they are a short video format, they are non-skippable for users who view the video advertisement. Bumper Ads run on YouTube videos and the Google Display Network. They usually run before a video is played.

How long are YouTube Bumper Ads?

The video length for YouTube Bumper Ads is 6 seconds or shorter. If you uploaded a video that is longer than that to your YouTube channel, you will not be able to use it as a Bumper advertisement. Therefore, you need to make sure that you upload a video that is 6 seconds or less to your YouTube channel before you can run a YouTube Bumper Advertising campaign.

How YouTube Bumper Ads Work:

  • Your uploaded YouTube video must be 6 seconds or less.
  • Video viewers can not skip bumper advertisements.
  • Bumper ads use target CPM bidding.
  • An advertisement view of your Bumper Ad will not increase the videos view count on YouTube.
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Sample YouTube Bumper Ad


Are YouTube Bumper Ads Skippable?

No, users must watch Bumper Ads and they are a non-skippable ad format. As opposed to TrueView Video Ads like In-Stream Ads, 6-second ads must be watched by viewers and they do not have the option to skip it.

How Do You Make A Bumper Ad?

You can create a Bumper Ad by using video creation software. In addition, you can work with professional video developers to create your video ads. Your YouTube Bumper video ad must be 6 seconds or shorter and you need to upload it to your YouTube channel before you can use it for advertising.

In Summary

The effectiveness of bumper ads can vary and some people have asked the question: how have they performed in Google-run studies? Overall, Bumper Ads can be very effective, especially when used with other YouTube advertising formats. There are different In-Stream Ad formats, and Bumper Ads can definitely be used to raise brand awareness and product awareness.



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