YouTube Bumper Ads: Everything You Need to Know

YouTube Bumper Ads can be difficult to figure out and understand at first, so we do our best to cover everything you need to know to get started. We have a YouTube Bumper Advertising Campaign tutorial video below and an explanation for how to use them effectively.

What are YouTube Bumper Ads?

YouTube Bumper Ads are 6-second video ads. Since they are a short video format, they are non-skippable for users who view the video advertisement. Bumper Ads run on YouTube videos and the Google Display Network. They usually run before a video is played.

YouTube Bumper Ads Video Tutorial

Check out our YouTube Bumper Ads Tutorial where we explain what they are and show you YouTube Bumper Ads best practices. What makes Bumper Ads different is that this video ad format is 6 seconds or shorter, so you must capture a users attention immediately. You do get a call to action with this video ad format, so you can encourage people to click on your CTA and take advantage of an offer.

How long are YouTube Bumper Ads?

The video length for YouTube Bumper Ads is 6 seconds or shorter. If you uploaded a video that is longer than that to your YouTube channel, you will not be able to use it as a Bumper advertisement. Therefore, you need to make sure that you upload a video that is 6 seconds or less to your YouTube channel before you can run a YouTube Bumper Advertising campaign.

How YouTube Bumper Ads Work:

  • Your uploaded YouTube video must be 6 seconds or less.
  • Video viewers can not skip bumper advertisements.
  • Bumper ads use target CPM bidding.
  • An advertisement view of your Bumper Ad will not increase the videos view count on YouTube.

Sample YouTube Bumper Ad

Are YouTube Bumper Ads Skippable?

No, users must watch Bumper Ads and they are a non-skippable ad format. As opposed to TrueView Video Ads like In-Stream Ads, 6-second ads must be watched by viewers and they do not have the option to skip it.

How Do You Make A Bumper Ad?

You can create a Bumper Ad by using video creation software. In addition, you can work with professional video developers to create your video ads. Your YouTube Bumper video ad must be 6 seconds or shorter and you need to upload it to your YouTube channel before you can use it for advertising.

How Much Do YouTube Bumper Ads Cost

The cost of bumper ads can vary greatly depending on a number of factors, including the length of the ad, the targeting options selected, and the placement of the ad. In general, bumper ads are shorter in length (typically 6 seconds or less) and are shown before, during, or after a video on YouTube.

Bumper ads are typically sold on a cost-per-thousand-impressions (CPM) basis, which means that you’ll pay a certain amount for every 1,000 times the ad is shown. The average CPM for bumper ads is around $10, but this can vary depending on the specific targeting options and placement chosen.

Costs Depend on Competition and Targeting

It’s worth noting that the cost of bumper ads can also be influenced by factors such as the competition for ad space, the overall demand for the ad inventory, and the specific industry or niche you’re targeting. To get a more accurate estimate of the cost of bumper ads, it’s best to speak with a representative from Google Ads or a similar advertising platform.

4 YouTube Bumper Ads Best Practices

Keep it short and sweet: Bumper ads are only 6 seconds long, so it’s important to make the most of that time. Keep your ad concise and to the point, and focus on delivering a clear, compelling message.

Use eye-catching visuals: Bumper ads are shown before, during, or after a video, so you’ll need to grab the viewer’s attention quickly. Use high-quality visuals and compelling graphics to make your ad stand out.

Use a strong call to action: Bumper ads are meant to be attention-grabbing, so be sure to include a strong call to action (CTA) to encourage viewers to take the next step, whether that’s visiting your website, downloading an app, or making a purchase.

Use relevant targeting for your offer: It’s also important to consider the targeting options available on YouTube when creating bumper ads. By targeting your ads to specific demographics, interests, and behaviors, you can ensure that your ad is shown to the most relevant audience possible.

In Summary

The effectiveness of bumper ads can vary and some people have asked the question: how have they performed in Google-run studies? Overall, Bumper Ads can be very effective, especially when used with other YouTube advertising formats. There are different In-Stream Ad formats, and Bumper Ads can definitely be used to raise brand awareness and product awareness.

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