8 YouTube Advertising Best Practices to Drive Results

YouTube Advertising can be difficult when you get started. Our YouTube Advertising tips and best practices will give you some of the best strategies for your video advertising campaigns. You do not want to waste your budget on the wrong YouTube ad formats, campaign goals, and poor campaign organization. We cover everything you need to know when it comes to YouTube Advertising.

YouTube Advertising Best Practices

We list all the YouTube ads tips, tricks, and hacks you need to get low-cost video views and drive conversions like leads and sales with your YouTube Video Advertising campaigns.

8 YouTube Advertising Tips

We cover our YouTube Ads best practices below so you can get the most out of your video advertising campaigns. They are simple steps that will ensure that you won’t waste your budget when you get started.

1. Link Your Google Ads Account, YouTube Account, and Google Analytics 4 Account

When you link your Google Ads account to your YouTube channel and Google Analytics 4 profile for your website, you will get more data about your campaigns. In addition, you can create YouTube video remarketing audiences based on people who have subscribed to your channel, watched any of your videos, or watched specific videos.

google ads linked accounts

If you want to know the impact that your YouTube Ads campaigns have on your website, linking your accounts will allow you to understand that. You will also be able to enable auto-tagging, so you can track your campaigns using Google Analytics.

2. Test 4 or More YouTube Video Ads in Each Ad Group

Testing your Google Ads in general is always a best practice, and the same goes for YouTube Ads. You can run multiple 30-second video advertisements to accomplish your goals and Google will automatically optimize your ads. Once you start to get engagement data, view data, and conversion data from your campaign, Google can serve your top-performing ad more often, which will help you get the most out of your budget.

If you only run one video advertisement, there is no chance to see what will resonate the best with your audience. You can try different video advertising formats, video ad lengths, and more to see what drives you leads and engagement.

3. Test Different YouTube Video Advertising Targeting in Each Ad Group

Since there are so many different options when it comes to campaign targeting, you want to test to see what works best for you. I would recommend starting with 3 or more ad groups when you create your YouTube Advertising campaign. You can test different targeting including demographics, interest audiences, remarketing audiences, placement targeting, content targeting, in-market auiences, affinity audiences and more.

The video below covers all the different YouTube Ads targeting options you have when you set up your ad groups.

4. Use YouTube Video Remarketing

Remarketing has always been a Google Ads targeting best practice, and it applies to YouTube Advertising as well. You can target remarketing audiences based on your YouTube channel views and subscribers. In addition, you can target website remarketing audiences to reach people who have visited your website or visited specific pages on your website. You can even exclude people who have already converted on your website so you don’t waste more of your advertising budget on them.

5. Test different YouTube Advertising Formats

There are plenty of YouTube video formats you can use with YouTube Video Ads including the skippable in-stream format, in-feed video ads, youtube bumper ads, non-skippable in-stream ads, and more. Each of the YouTube ads formats will perform differently and some are only available with certain campaign goals like Brand Awareness and Reach. The best practice is to test different ad formats in your campaigns to see what drives the best results. We covered YouTube advertising formats in the video below.

6. Create Professional Videos

If you don’t have experience creating video advertisements, you likely want to hire a professional service. You can use a service like Animoto or go to a website like Shakr to create videos for your brand. Since you are planning a budget for video advertising, it’s a best practice to put some of that budget towards a professional YouTube video ads creation service.

7. Focus on Driving Sales or Leads with YouTube Campaigns

In the past, you were only able to focus on driving views with your YouTube Advertising campaigns. Now, I highly recommend creating campaigns with goals in mind. You can still create video campaigns that focus on Product and Brand Consideration or Brand Awareness and Reach. In addition, you should run video advertising campaigns that focus on driving sales and leads for your business. You can watch the video at the end of the article for some tips and strategies to do just that.

8. Target YouTube Remarketing Audiences in your Search Campaigns and Display Campaigns

If you are getting a lot of YouTube views organically and paid on your YouTube channel, you can create remarketing audiences for those views. Then, I would highly recommend targeting those audiences with your search campaigns and display campaigns to get the most out of your budget. If you’re already reaching thousands of people on YouTube, target them with display ads until you can lead them to a conversion action.

Watch our YouTube Ads Tutorial

If you haven’t watched our YouTube Advertising course yet, you can watch the video below. It will show you how to create campaigns that drive leads or sales for your business.

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