Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
The fact that there are many good web hosting services nowadays is both a blessing and a curse. It’s a blessing because you get to choose from a wider variety of hosts with cheaper packages but the downside is that decision-making is even tougher. To narrow down your search, we have compiled this list based…
Making the most of your Google Ads and Bing Ads budget is essential for running a profitable ad campaign. One of the easiest ways to improve your Google Adwords or Bing Ads account is by utilizing negative keywords. Here, you can find out exactly what negative keywords are and how you can use them in…
When you start running Google Ads campaigns, one of the main metrics you want to improve is Cost-Per-Click (CPC). If you can drive more targeted clicks for a lower cost, it will help you drive more conversions for your business. We cover some simple strategies below to lower Google AdWords CPC. You can start by…
There are 3 major steps when it comes to successful PPC Advertising campaigns. When you are searching for an overview of Pay-Per-Click Advertising best practices, this is the best possible article. It can apply to every type of paid advertising campaigns, and it gives you the basics for getting started and optimizing. Create Optimal PPC…
Google Ads can be difficult to understand at first. One of the main features you need to learn about is Google Ads Remarketing. You can create Remarketing audiences based on your website, mobile app, YouTube channel, customer lists, and custom combinations. Google Ads Remarketing has been one of the most successful display network advertising strategies…
Check out our Facebook Ads Targeting guide. We cover all of the targeting options for your ads on Facebook. The targeting audiences you use are vital to your campaign success. You can watch our video below, or watch it directly on YouTube. If you keep scrolling below, you will learn more about the different types…
One of the important aspects of Google Ads is Geofencing, also known as Geotargeting. You want to make sure you are targeting the best locations for your business. If you only serve a small geographic area, your Google Ads shouldn’t be targeted to other locations. You can start by watching our video tutorial on this…
Are you faced with a limited advertising budget? Are you trying to determine whether to invest in either PPC or SEO? Want more traffic on your website, whether organic or paid? Now, it is preferable to have both PPC and SEO running simultaneously, but sometimes this is just not feasible for everyone. In this article,…
One of the most popular targeting methods on the Google Display Network is Placement Targeting. It is a subset of content targeting, and one option with Google Ads is targeting website placements with your ads. Our video and corresponding article below will give you the step-by-step process for getting started with Google Display Advertising website…
You should test Pinterest Ads for every business in my opinion. Pinterest is still a massive social media channel with active users growing worldwide. However, finding the right Pinterest Ads strategies can still be difficult, so hopefully we can help you get started. Our video and corresponding article below will give you the Pinterest Advertising…