Social media plays a significant role in society by allowing people to share their day, favorite local hotspots, and favorite products and services. Influencers have become experts at growing a defined audience tailored to their lifestyle and niche. They are the go-to for brands around the world. Over the last few years, influencer marketing has…
DetailsYouTube has been the most popular video-sharing platform in the world for over a decade. With over 2 billion monthly active users, it presents a significant opportunity for businesses and individuals to reach their target audience. However, with millions of videos uploaded every day, it can be challenging to stand out from the crowd. That’s…
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Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on that page. It is a concept in search engine optimization (SEO) and has an impact on how search engines understand and rank the content on a website. What’s the Right Keyword Density? There’s…
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If you are managing multiple Google Ads accounts, you absolutely need a Google Ads Manager Account. Not only are they free to create, but they will also allow you to be more efficient and effective at optimizing Google Ads campaigns. What is a Google Ads Manager Account? A Google Ads Manager Account is a centralized…
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Omnichannel marketing is a customer-centric approach to marketing that focuses on delivering a seamless and consistent customer experience across multiple channels. It involves integrating all channels, both online and offline, to provide a unified and personalized experience for customers. For example, a grocery store with a website, physical locations, and a mobile app needs to…
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When you are creating YouTube Video Advertising campaigns, there are a lot of different options to choose from. One option is to create a video reach campaign with “Efficient reach” (Bumper, Skippable in-stream, or a mix) as the way to reach your goal. You will need to choose the objective of “Brand awareness and reach”…
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Content marketing is the process of creating and sharing valuable content consistently to attract and retain your target audience. The goal of content marketing is to turn prospects into customers. This type of marketing differs from traditional paid advertising because it focuses on providing educational information rather than directly promoting a product or service. What…
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YouTube is a popular platform for streaming videos, but one of the biggest drawbacks is the sheer number of ads. Ads can be disruptive and annoying, and they can take up valuable time that you could be using to watch your favorite videos. If you’re tired of dealing with ads on YouTube, here are three…
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YouTube Bumper Ads can be difficult to figure out and understand at first, so we do our best to cover everything you need to know to get started. We have a YouTube Bumper Advertising Campaign tutorial video below and an explanation for how to use them effectively. What are YouTube Bumper Ads? YouTube Bumper Ads…
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In this article, we will be covering the different types of YouTube TrueView Video Ad formats and explain more on how you can utilize them in your advertising efforts. Before we begin, if you would like more information about the different types of YouTube advertising opportunities, I invite you to visit our Surfside PPC YouTube…
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