When you get started with Google Ads, smart bidding strategies might seem complex. There are plenty of Google Ads bid strategies to choose from, especially when you create your first campaign. We cover the 4 Google Ads smart bidding strategies below, which have become a best practice when you set up your campaigns. If you…
It can be difficult to understand Google Keyword Planner at first. Keyword Planner was previously called the Google AdWords Keyword Tool. Our goal is to show you how to utilize the Google Ads Keyword Planner. We want you to be able to open up your account and use their keyword research tool without any issues…
LinkedIn Lead Generation Ads are one of the most unique and best ad formats to test. Most importantly, LinkedIn has become an indispensable platform for B2B lead generation. As of 2023, LinkedIn has over 930 million members in 200 countries and regions worldwide. It is the best social network where you can reach business professionals….
When you are learning Pay-Per-Click Advertising for the first time, it can be a daunting task. Each Advertising Network performs differently and you need to understand all of the targeting options, Ad types, and campaign goals. Our goal has been creating PPC Tutorials for several years in order to educate new marketers. Our Pay-Per-Click Advertising…
If you want to get started with LinkedIn Ads or if you already started and need some LinkedIn Advertising strategies, we have you covered below. Our LinkedIn ads tutorial is detailed and we cover all the basics you need to get started. You will learn how to do everything including LinkedIn ad formats, setting up…
Welcome to our updated LinkedIn Ads Conversion Tracking tutorial for 2023. In this comprehensive guide, we’re going to use Google Tag Manager and LinkedIn Campaign Manager to track conversions on our website. I will go through the step-by-step process of installing and setting up the LinkedIn Insight Tag 2.0 using Google Tag Manager. Then, you…
LinkedIn Advertising can be a challenge when you get started. Once you launch your campaign, you need to monitor the results and optimize your LinkedIn Ads campaign. It’s important to understand your target audience, create a compelling offer, use a clear call-to-action, test different ad formats, and optimize your landing page. In my experience, your…
LinkedIn advertising provides a powerful way to reach your target B2B and professional audience. But in order to create effective, compliant ads on LinkedIn that drive results, it’s important to understand the various creative specifications and requirements for each ad format. This comprehensive guide will walk through the key specs, dimensions, text limits, file types,…
If you’re looking to dive into the world of LinkedIn ads, you might be wondering about the cost associated with this marketing channel. The truth is, LinkedIn ad costs can fluctuate depending on a variety of factors, such as the target audience, campaign objective, and bid amount. On average, though, LinkedIn ads costs tend to…
LinkedIn Advertising is a great channel for B2B SaaS businesses to drive results. It is one of the few social networks where B2B companies can grow their brand and drive high-quality leads. Luckily for you, the LinkedIn Ads platform is simple and easy to use. The biggest challenge will be testing different ads, offers, audiences,…