If you’re running a Google Ads campaign, you’ve probably heard of Ad Rank. In the past, it was referred to as a Google AdWords ranking. But what exactly is Ad Rank, and why is it so important to your advertising success? In this blog post, we’ll explore the ins and outs of Ad Rank, including…
There are plenty of problems you will run into when you use Google Ads. One of those errors may be that your ad rank is too low for your ads to show for your targeted keywords. First, you can watch the video below to learn why this error happens and how I would recommend fixing…
Social media plays a significant role in society by allowing people to share their day, favorite local hotspots, and favorite products and services. Influencers have become experts at growing a defined audience tailored to their lifestyle and niche. They are the go-to for brands around the world. Over the last few years, influencer marketing has…
YouTube has been the most popular video-sharing platform in the world for over a decade. With over 2 billion monthly active users, it presents a significant opportunity for businesses and individuals to reach their target audience. However, with millions of videos uploaded every day, it can be challenging to stand out from the crowd. That’s…
Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on that page. It is a concept in search engine optimization (SEO) and has an impact on how search engines understand and rank the content on a website. What’s the Right Keyword Density? There’s…
If you are managing multiple Google Ads accounts, you absolutely need a Google Ads Manager Account. Not only are they free to create, but they will also allow you to be more efficient and effective at optimizing Google Ads campaigns. What is a Google Ads Manager Account? A Google Ads Manager Account is a centralized…
CRM stands for Customer Relationship Management. It is a strategy for managing and nurturing customer relationships with the goal of improving customer satisfaction and loyalty. CRM involves using technology, data analysis, and customer feedback to gain insights into your customer’s needs and preferences. This information can then be used to create personalized marketing and sales…
Omnichannel marketing is a customer-centric approach to marketing that focuses on delivering a seamless and consistent customer experience across multiple channels. It involves integrating all channels, both online and offline, to provide a unified and personalized experience for customers. For example, a grocery store with a website, physical locations, and a mobile app needs to…
When you are creating YouTube Video Advertising campaigns, there are a lot of different options to choose from. One option is to create a video reach campaign with “Efficient reach” (Bumper, Skippable in-stream, or a mix) as the way to reach your goal. You will need to choose the objective of “Brand awareness and reach”…
Content marketing is the process of creating and sharing valuable content consistently to attract and retain your target audience. The goal of content marketing is to turn prospects into customers. This type of marketing differs from traditional paid advertising because it focuses on providing educational information rather than directly promoting a product or service. What…