Check out our Pinterest Engagement Ads tutorial below and learn how to set-up pin engagement campaigns. Pinterest Ads have continued to improve and we see great performance from their channel with affordable advertising rates, plenty of targeting options for users, and campaign goals ranging from branding to engagement to website traffic to mobile app installs.
Search engine marketing (SEM) refers to paid advertising campaigns on search engines like Google, Bing, and Yahoo. One of the main services that I offer my clients is Search Engine Marketing because it is the best way to reach potential customers. There are not many advertising channels that allow you to reach people as they…
One of the main components of a successful Google Ads campaign is your bidding strategy. With Google Ads automated bidding strategies, you can get the best conversion results for your budget. In this article, we will discuss the core benefits of using automated bidding strategies on Google Ads. Core Benefit of Google Ads Automated Bidding…
I highly recommend adding Google Ads assets to your campaigns and I would add them at the Campaign level and add some to the Ad Group level. They used to be called Google Ads ad extensions and a lot of advertisers still refer to them as that. However, they have officially been renamed to Google…
One major question you might have before you get started with Google Ads is “How much does Google Ads cost?” You want to have an idea of how much your campaign will cost you before you run it. Instead of wondering how much you will be charged and how you will be billed, we give…
If you want to get started with LinkedIn Ads or if you already started and need some LinkedIn Advertising strategies, we have you covered below. Our LinkedIn ads tutorial is detailed and we cover all the basics you need to get started. You will learn how to do everything including LinkedIn ad formats, setting up…
Facebook is a vital advertising channel in order to set-up paid campaigns and drive targeted traffic to your website. We decided to put together an article and video about paid Facebook website traffic campaigns. If you work in digital marketing or if you own a small business, understanding paid Facebook marketing is vital. Facebook…
