When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are known as ‘In-Market’ audiences.
With In-Market targeting, you can reach people who have shown they are in the market for a specific product or service. Google uses a users search history and browsing history to understand the products they are currently researching.
If you want to learn more about using them for your campaigns, check out the embedded video below or directly on YouTube. Then, you can read the corresponding article for more information.
In-Market Audiences Video