One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, custom intent targeting allows you to do just that.
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My name is Corey Frankosky and I am the founder and owner of Surfside PPC. I created my first website in 2008 at the age of 18 and I have been doing online Marketing for the last 15 years. I started by learning website development, SEO, and Email Marketing. Then, my first professional Marketing job was focused on Paid Advertising campaigns on channels like Google Ads, Microsoft/Bing Ads, Facebook Ads, LinkedIn Ads, and Pinterest Ads. I have been working on PPC Advertising campaigns and working directly with clients on Paid Advertising campaigns for the last 8+ years. I completed my undergraduate degree at Coastal Carolina University and completed my MBA at Coastal Carolina University.