Google Ads Custom Intent Audiences Explained

One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, custom intent targeting allows you to do just that.

You can start by watching our video tutorial embedded below or by watching it directly on YouTube. Then, you can scroll further for our corresponding article.

Custom Intent Audiences Video


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