Audience targeting has grown over the years in Google Ads. You used to focus on targeting affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on Remarketing audiences, similar audiences, In-Market audiences, and custom intent audiences.
Google Ads Audience Targeting
We will cover everything you need to know about Google AdWords audiences and targeting in the video below. Read the corresponding article to get a true understanding of audiences and their impact in your Google Ads campaigns.