The Google Ads auction refers to the process that Google uses to determine which ads will appear on a search page and the order of the ads. The auction also determines whether or not any ads will show at all. Each time an ad is eligible for search, it enters the auction that occurs when…
If you’re interested in learning about YouTube Advertising costs and how they work, we will show you how to estimate your budget and choose the right advertising format for your needs. YouTube Advertising Costs Video We get a lot of questions about YouTube advertising costs; and while it may seem like a complicated topic, running…
Welcome to our Twitter Ads guide for 2022. We have plenty of tutorials for you so you can learn everything you need to get started. You can run successful Twitter Ads campaigns with our videos and articles. Twitter Ads Videos
One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns. What Are Google Ads Discovery Campaigns? Discovery campaigns give you the ability to run advertisements in Google feeds, specifically Gmail, YouTube, and Google Discover. According to Google, you can reach up…
Google Search Console is a free tool offered by Google that helps you monitor, maintain, and troubleshoot your website’s presence in the Google Search results. It’s not a requirement to utilize Google Search Console to be included in Google Search results, but the tool helps you learn more about how Google views your website and any…
Facebook Ads can be very difficult when you get started. There are different campaign types, ad types, and campaign goals. In addition, every advertiser is going to have different offers, promotions, ads, and landing pages. Below, you will find all of our Facebook Ads Tutorials where we cover targeting, ad creation, conversion tracking, and more.…
Welcome to the Google Display Ads guide by Surfside PPC. We have plenty of different video and article lessons below, and everything is completely free. We cover everything you need to know about Google Display Ads campaigns, the Google Display Network (GDN), and more. Regardless of your business type, there are plenty of strategies you…
If you don’t completely understand negative keywords yet, check out our video and the article below. We cover negative keywords in Google Ads and make them easy to understand. What are Negative Keywords? Negative keywords are used to completely exclude certain words, keywords, and phrases so your search ads do not show for specific search…
There is a lot you need to know about Google Ads Keyword Match types when you get started as an advertiser. There are 3 different match types available when you target keywords in your search campaigns – broad match, phrase match, and exact match. They all can be used differently depending on your goals and…
Welcome to our Instagram Advertising tutorial. We will guide you through everything you need to know about creating and managing Instagram Ads campaigns. We have videos and articles that will help you launch an Instagram campaign and drive conversions for your business. Instagram Ads Tutorial First, you can start with an overview of creating Instagram…