One of the best ways to find opportunities for SEO and PPC Advertising is competitor keyword research. By understanding the search engine keywords that are driving your competitor’s value, you can start to position your website better in the search results. In addition, an SEO competitive analysis can help you find backlink gaps and keyword…
SEO is one of the most difficult aspects of Digital Marketing. Every website wants to rank high in search engines for their targeted keywords. One of the main reasons that we do Keyword Research, create content, and put together Content Marketing strategies is to drive organic search engine traffic. SEO can result in increased traffic,…
We put together a list of 20 different free keyword research tools that we love to use. We explained how to use each keyword tool below in our video and blog article. Hopefully, you can find the top keywords for your business. Some are better as free PPC keyword research tools because they show an…
We all want to create popular YouTube videos that get thousands or even millions of views. However, it’s very difficult to stand out and consistently get the video engagement we are seeking. YouTube keyword research is a vital strategy to grow your YouTube channel views and increase subscribers. The best way to increase your YouTube…
When you get started with Search Engine Optimization, Google Ads, PPC Advertising, and Content Marketing, you can’t get started without keyword research. In the following article, you will learn everything you need to know about keyword research for SEO. Keyword Research Tip: Always get started with keyword research for SEO. You should optimize your website…
Audience targeting has grown over the years in Google Ads. You used to focus on targeting broad affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on You rRemarketing audiences, similar audiences, In-Market audiences, and custom intent audiences. Google Ads Audiences We will cover everything you need to know…
When you create Google Ads campaigns, you are entering an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from. In the video below and…
The Google Display Planner was offered by Google AdWords as a standalone tool to plan Display Ads campaigns. However, you can’t find the Display Planner tool in the new Google Ads. It has been completely removed from the ‘Tools & Settings’ menu. Below, I will show you how you can plan your Google Display Advertising…
Google Responsive Display Ads can be difficult to understand at first. When you get started with Google Display Ads, one of the main aspects of your campaign is ad creation. Our video tutorial and article below will help guide you through the process. You don’t have to struggle with Google Responsive Display Ads. All the…
Google announced the development of Google Ads Performance Max in 2020, a goal-based campaign that allows advertisers to access all Google Ads channels from a single campaign. Google launched Performance Max in November 2021, creating a new way for businesses to drive success through their online marketing campaigns. Google Ads Performance Max Video Tutorial 2022…