Looking to improve your HVAC advertising and attract more customers? Every service company needs new leads consistently, and they can be hard for HVAC companies. Not only is there a lot of competition, but established companies likely have strong advertising and marketing strategies. Implementing Google Ads is an excellent way for HVAC companies to promote […]
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Negative keywords are an important aspect of optimizing your Bing Ads search campaigns. You need to add them consistently in order to optimize your campaigns and improve your results. Since you are targeting keywords, you also want to exclude some as well. Just a quick note, Bing Ads and Microsoft Advertising are the same platform,
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Google Click ID, commonly referred to as Gclid, is a tracking parameter used in Google Ads. It enables advertisers to track conversions and optimize their ad campaigns effectively. In this article, we will explore what Gclid is, how it works, and the benefits of using it for your advertising campaigns. We will also discuss how
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There are a variety of methods you can use to increase your website traffic. The main challenge you will have focusing on long-term traffic strategies every single day. Your website traffic is not going to go from 10 visitors to 10,000 visitors overnight. You need to understand that the work you put in today will
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I have been writing ad copy for years. Sometimes, I need a little bit of inspiration. While you shouldn’t write every single ad using ChatGPT, it can be great for inspiration and ideas. Most importantly, ChatGPT can generate additional ad copy for your campaign. With the right prompts and human review, it can help you
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Selecting the right keyword match types is important for running effective and optimized Bing Ads campaigns. The match type determines how closely a search query must match your keyword to trigger your ad. In this guide, we’ll cover the different match types available, best practices for keyword targeting, and recommendations for new Bing Ads campaigns.
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