When it comes to creating Google Ads search campaigns, keyword research is vital for success. That’s why we put together this Google Ads keyword research tutorial. If you want to drive conversions, you need to find profitable keywords that will be relevant for your products and services. I will show you my 5-step process for […]
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If you work in Marketing and Advertising, you are familiar with the term “impression.” But what exactly is an impression, and are all impressions equal? Impressions are one of the major metrics that advertisers and marketers will track. More impressions are always the goal of a Marketing campaign. In this comprehensive guide, we’ll define an impression,
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Pinterest is one of the best social media marketing channels for business owners. That’s why it is so important to understand Pinterest Marketing tips and best practices. Not only can you grow your audience, you can also drive targeted traffic to your website. However, it can be difficult to know how to grow your Pinterest
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Google Ads is an online advertising platform that is owned by Google and was launched by Google in October 2000. It was initially called Google AdWords, but Google changed the name to “Google Ads” in October 2018. Advertisers can create ad campaigns with Google Ads using a variety of objectives, campaign types, targeting options, and
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A common question you may have as you get started with Google Display Ads is “What is the Google Display Network?” You want to know where your display advertisements will appear. The Google Display Network (GDN) allows businesses to reach new audiences and drive results with display ads. This large ad network provides massive reach
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