Audience targeting has grown over the years in Google Ads. You used to focus on targeting broad affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on You rRemarketing audiences, similar audiences, In-Market audiences, and custom intent audiences. Google Ads Audiences We will cover everything you need to know…
When you create Google Ads campaigns, you are entering an auction every time your advertisement is shown. If there is an auction, that means there are bids as well. Since there are so many Google Ads campaign objectives and campaign types, there are different bid strategies you can choose from. In the video below and…
The Google Display Planner was offered by Google AdWords as a standalone tool to plan Display Ads campaigns. However, you can’t find the Display Planner tool in the new Google Ads. It has been completely removed from the ‘Tools & Settings’ menu. Below, I will show you how you can plan your Google Display Advertising…
Google Responsive Display Ads can be difficult to understand at first. When you get started with Google Display Ads, one of the main aspects of your campaign is ad creation. Our video tutorial and article below will help guide you through the process. You don’t have to struggle with Google Responsive Display Ads. All the…
Google announced the development of Google Ads Performance Max in 2020, a goal-based campaign that allows advertisers to access all Google Ads channels from a single campaign. Google launched Performance Max in November 2021, creating a new way for businesses to drive success through their online marketing campaigns. Google Ads Performance Max Video Tutorial 2022…
The Google Ads auction refers to the process that Google uses to determine which ads will appear on a search page and the order of the ads. The auction also determines whether or not any ads will show at all. Each time an ad is eligible for search, it enters the auction that occurs when…
If you’re interested in learning about YouTube Advertising costs and how they work, we will show you how to estimate your budget and choose the right advertising format for your needs. YouTube Advertising Costs Video We get a lot of questions about YouTube advertising costs; and while it may seem like a complicated topic, running…
Welcome to our Twitter Ads guide for 2022. We have plenty of tutorials for you so you can learn everything you need to get started. You can run successful Twitter Ads campaigns with our videos and articles. Twitter Ads Videos
One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns. What Are Google Ads Discovery Campaigns? Discovery campaigns give you the ability to run advertisements in Google feeds, specifically Gmail, YouTube, and Google Discover. According to Google, you can reach up…
Google Search Console is a free tool offered by Google that helps you monitor, maintain, and troubleshoot your website’s presence in the Google Search results. It’s not a requirement to utilize Google Search Console to be included in Google Search results, but the tool helps you learn more about how Google views your website and any…