June 2020

landing pages

Landing Pages: Complete Guide For 2020

Welcome to the Surfside PPC Landing Pages tutorial, which will cover everything you need to know about landing pages. Experienced marketers know that selling products and services on the internet can be a difficult task. Everyone loves to buy things, but no-one likes to be sold to, so you need the right approach to get […]

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landing page best practices

7 Landing Page Best Practices to Improve Conversion Rate

Landing Pages are one of the most difficult aspects of PPC Advertising. Not only is it challenging to create high-quality landing pages, but it also takes time to test which designs are converting well. If you are an advertiser that is managing several accounts or a large account, you may simply lack the time or

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google ads affinity audiences

Google Ads Affinity & Custom Affinity Audiences Explained

One of the targeting options you have in Google Ads is Affinity Audiences. What are Affinity audiences and Custom Affinity Audiences? They are a type of audience you can use or create and implement for your display, search, and video campaigns. If you want to learn more, start by watching the video embedded below or

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google ads in-market audiences

Google Ads In-Market Audiences Explained

When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are known as ‘In-Market’ audiences. With In-Market targeting, you can reach people who have shown they are in the market for a specific product or service.

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google ads custom intent audience targeting

Google Ads Custom Intent Audiences Explained

One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, custom intent targeting allows you to do just that. You can start by watching our

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