When you are running Google Ads search campaigns, you need an above-average Click-Through Rate (CTR) in order to make the most of your budget. In this article, we will show you how to increase clicks without spending more money. I will give you my top Google Ads CTR optimization strategies. In addition, you can watch…
Attribution models and attribution reports can be a challenge at first, and there’s no one-size-fits-all strategy for every business. As we get more and more data about our website and our conversions, we want to use it to our advantage. I will cover all 6 attribution models in Google Ads below and when you should…
SEO and PPC can work hand-in-hand because you need landing pages for your Pay-Per-Click Advertising campaigns and you need high-quality content for your top keywords. If you are consistently driving traffic to a page on your website, you want it to convert at a high rate as well. I listed a 5-step strategy for SEO…
If you are just getting started with Facebook Ads Dynamic Creative, you have come to the right article. We will cover exactly how Dynamic Facebook Creative Ads work and how you can set them up for your campaign. When you create your Facebook Ads campaigns, it can be very difficult to set-up multiple ads in…
When you get started with Google Ads search campaigns, two of the main things you need to learn are keyword match types and negative keywords. Once you understand the different types of keywords you can target, you need to know how Google AdWords keyword close variants can impact your campaign. Google Ads Keyword Variations …
