Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
What You Will Learn In This Blog Post An Overview of Bing Ads Bidding Strategies When you create a new Bing Ads campaign, you always have to choose a bidding strategy. If your main goal is to drive leads or sales, then you want to use a bidding strategy that will optimize for your goals. […]
Bing Ads Bidding: Choose The Right Strategy Read More »
Responsive search ads have made our lives easier as advertisers. Instead of having to create 3-4 text ads, you can create 2 responsive search ads per ad group. Google Ads will automatically test them for you to find the winning combinations. If you are creating Google Ads search campaigns, you may be struggling to create
Google Responsive Search Ads: How To Write Ads That Convert Read More »
Google Local Services Ads are one of the ad types available to local service providers on Google Ads. They are perfect for advertisers who want to focus on driving more phone call leads, bookings, and messages from potential customers. Advertisers don’t even have to worry about driving traffic to their websites, they can drive conversions
What Are Google Local Services Ads? Read More »
When you get started with Google Ads, it’s important that you understand all of the different types of campaigns and ads. You may already be familiar with search ads since we all see them every time we search Google. But do you know what Performance Max campaigns are? Do you know what Local Services Ads
The Complete Guide to Google Ads Campaign Types Read More »
For plumbers, Google Ads can be a powerful tool to attract local customers and generate leads. However, Google Ads can be hard to navigate for beginners. Just like I call plumbers when I have a plumbing emergency, plumbers should contact experienced Google Ads managers to drive them more phone calls and clients. This article will
Google Ads For Plumbers: Drive More Qualified Leads Read More »
Creating helpful resources to drive prospects and turn them into customers is an effective Marketing strategy. By demonstrating your experience and your expertise, you are able to build more trust with customers. That’s where LinkedIn Document Ads come in. LinkedIn Document Ads provide a powerful way for brands to share comprehensive content directly in the
LinkedIn Document Ads: How To Use Them Effectively Read More »
Google Ads is one of the most popular and effective online advertising platforms available. Google Ads can drive targeted traffic, generate leads, and increase sales for businesses of all sizes. But how exactly does it work? In this comprehensive guide, we’ll give you an overview of how Google Ads works to help you create optimized,
How Does Google Ads Work? Read More »
Welcome to our Google Ads tutorial. We will guide you through everything you need to know about Google Ads with our videos and articles. We start by answering some common questions, then you can follow our Google Ads search campaign tutorial and then our Google Display Ads tutorial. You will find even more videos and
Google Ads: Complete Guide For 2024 Read More »
Today, I will be giving a quick overview of Search Engine Marketing. Before I get started, you need to know the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Search Engine Marketing is paid advertising on search engine results pages and SEO is the process of optimizing for the top organic listings
What is Search Engine Marketing (SEM)? Read More »
I have been doing Search Engine Marketing for a long time, and sometimes it’s best to keep it simple. Stick to the basics of Search Engine Marketing as you create your campaign. After creating thousands of SEM campaigns over the year, I have boiled it down to the process below. If you follow it, you
9 Basics of Search Engine Marketing Read More »
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