Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
Landing Pages are one of the most difficult aspects of PPC Advertising. Not only is it challenging to create high-quality landing pages, but it also takes time to test which designs are converting well. If you are an advertiser that is managing several accounts or a large account, you may simply lack the time or […]
7 Landing Page Best Practices to Improve Conversion Rate Read More »
One of the targeting options you have in Google Ads is Affinity Audiences. What are Affinity audiences and Custom Affinity Audiences? They are a type of audience you can use or create and implement for your display, search, and video campaigns. If you want to learn more, start by watching the video embedded below or
Google Ads Affinity & Custom Affinity Audiences Explained Read More »
When you are creating your Google Ads campaigns, the audiences you target are very important to your overall success. One of the main categories of people you can target are known as ‘In-Market’ audiences. With In-Market targeting, you can reach people who have shown they are in the market for a specific product or service.
Google Ads In-Market Audiences Explained Read More »
One of the targeting options available in Google Ads is called ‘Custom Intent’ audiences. They were created so advertisers could essentially build their own In-Market audiences. Since many advertisers are focused on reaching customers as they research a specific purchase, custom intent targeting allows you to do just that. You can start by watching our
Google Ads Custom Intent Audiences Explained Read More »
One of the major challenges that business owners face is driving leads consistently. Whether you are a Real Estate agent, Marketing agency, Accounting firm, or one of the many businesses focused on leads, you know it can be difficult to find new clients. Google Ads introduced lead form extensions, which allows advertisers to add lead
Google Ads Lead Form Ad Extensions Explained Read More »
Microsoft is well known for providing a great experience and high-quality tools for its users. One tool for advertisers is the Microsoft Advertising Editor, which is available to everyone with a Windows or Mac computer. What is Microsoft Advertising Editor? Microsoft Advertising Editor is a PPC Advertising campaign management tool that allows you to work
Microsoft Advertising Editor: Complete Guide 2024 Read More »
Google’s Keyword Planner is a free tool for advertisers who want to build a new Google Ads Search Network campaign or enhance existing campaigns. With it, you can search for different keywords and come up with different ad group ideas, learn more about keyword competition, find a range of bids that advertisers are using, and
What is the Google Ads Keyword Planner? Read More »
UTM Tracking can be valuable for a business owner who wants to understand the impact of their Marketing and Advertising campaigns. In addition, the Campaign URL Builder is useful to track paid and organic traffic from different sources. In the video below, I will explain how UTM Tracking works and how to create tracking URLs
Google Analytics UTM Tracking and Campaign URL Builder Tutorial Read More »
If you are using Microsoft Advertising, you want to learn how to create Microsoft Advertising dynamic search ads campaigns. You can import your campaigns directly from Google Ads, or you can create your own DSA campaigns. In the video below, I will go over a dynamic search ads tutorial for Microsoft Advertising. You can watch
Microsoft Advertising Dynamic Search Ads Tutorial Read More »
There are a lot of options when it comes to Facebook Ads Geo-Targeting. However, it might be difficult to know everything you can do when you get started. If you are looking for location targeting best practices for your Facebook Ads campaigns, you have come to the right article. You can watch the video below
Facebook Ads Location Targeting Explained Read More »