SEO Case Studies

If you are thinking about hiring an SEO agency, you should see what that agency has actually done for other websites. This page collects our SEO case studies in one place. Each one shows the real organic growth, the way we measured it and the work behind it, so you can judge the results for yourself.

1SEO Case Study Results at a Glance

Here are the headline numbers from our SEO case studies. Every figure compares the same months year over year and leaves out paid traffic, so seasonality and ad spend do not inflate the results.

2Local Service SEO Case Study

A local service business grew its organic search and direct sessions from 1,103 in June through August 2025 to 3,525 in the same months of 2026. Organic search alone grew from 629 sessions to 1,765.

• Growth that compounded: Organic search growth climbed from 95% in June to 273% in August.
• Better visitors: Organic visitors had a higher engagement rate and a higher key event rate than paid visitors in every period measured.
• The fundamentals, done consistently: Service pages, location targeting, Google Business Profile and technical cleanup.

Read the full local service SEO case study

3How We Measure SEO Results

One of the biggest mistakes I see in SEO reports is total website traffic presented as SEO growth. If the business runs Google Ads, paid traffic can make a website look like it is growing when organic search has not moved at all.

Every SEO case study on this page follows the same rules.

1. Paid traffic removed. Paid search, Performance Max, paid social and display sessions are left out of the totals.
2. Organic search reported on its own. You always see organic search growth separately, not only blended with other channels.
3. Direct traffic shown with organic. Direct visits grow as more people find and remember a business through search, so we also show the blended number.
4. Same months, year over year. We compare the same period from one year to the next so seasonal swings do not distort the results.
5. Client names kept private. We share the industry, not the business name, out of respect for our clients.

4What Our SEO Work Has in Common

Every website is different, but the approach behind our SEO work stays the same. You can apply these fundamentals to your own website too.

• A page for every service: Google ranks pages, not businesses. Each core service gets its own page built around the keywords customers search.
• Local targeting: Content is built around the cities and areas the business serves so the site ranks for location searches.
• A clean technical foundation: Indexing, titles, meta descriptions and internal links are fixed so Google can crawl and understand every page.
• Consistency over time: SEO compounds. Steady monthly work beats one big push.

5SEO Services and Guides

If you want to see how we approach SEO for your industry, or you want to start improving your own website, begin with the pages below.