Surfside PPC Google Ads Course 2026

Looking for the best Google Ads course in 2026? The Surfside PPC Google Ads Course is a complete, hands-on training program covering everything from account setup and conversion tracking to bidding strategies, keyword targeting, Performance Max campaigns, landing pages, and reporting. Whether you're a beginner launching your first campaign or an experienced advertiser looking to sharpen your skills, this Google Ads course gives you a proven system built from real campaign management experience. Includes the full 2026 curriculum, the archived 2025 course library, and three bonus modules — everything you need to run profitable Google Ads campaigns with confidence.

ABOUT THIS COURSE:

The Surfside PPC Google Ads Course is completely updated for 2026 and recorded by me, Corey Frankosky. I manage Google Ads accounts, consult with new clients, work with existing clients, and put all of my expertise into this course. Google Ads is not easy and it can be very expensive and a complete waste of money if it is not done correctly.

Bottom Line: You will save a whole lot more than the $34.99 yearly investment into my Google Ads course!

WHAT YOU

My goal is to help you learn and master paid search and avoid wasting your budget on costly mistakes. From Google Ads conversion tracking to search campaign set up to Performance Max best practices, we have everythijng covered here. I always focus on conversion tracking, targeting, bidding, ads & assets, and landing pages. 

Join Corey Frankosky to learn the exact strategies used to manage successful client accounts and turn your Google Ads spend into a profitable investment.

**Searching for Google Ads Course access? You should have access here with your email when you sign up or your access is still available at www.surfsidecourses.com.**

WHO THIS COURSE IS FOR

This course was built for you if:

You're a business owner who's tried Google Ads but isn't sure if your budget is being spent wisely — or you want to take control of your own campaigns instead of handing them off blind to an agency.

You're a freelancer or marketing professional looking to add Google Ads as a core, billable skill — and you want to learn from real campaigns, not textbook theory.

You're brand new to digital advertising and want a structured, beginner-friendly path that walks you through every step without skipping the important details.

You've run Google Ads before but things have changed — new campaign types, new bidding strategies, new interface — and you want to get current fast.

WHAT MAKES THIS COURSE DIFFERENT

Most Google Ads courses teach you what Google wants you to know. This one teaches you what actually works.

Corey Frankosky has been managing Google Ads campaigns professionally for years — for auto repair shops, tree services, medical practices, home service companies, and more. He doesn't just study Google Ads. He runs them, optimizes them, and reports on them for real clients with real budgets.

Every lesson in this course comes from that hands-on experience. You'll learn the strategies, structures, and frameworks that drive actual results — not just how to click around the interface.

THE 2026 COURSE — FULL MODULE BREAKDOWN

The most updated version of the course, rebuilt for the current Google Ads platform.

Module #1 — Creating Your Google Ads Account and Creating Google Ads Manager Accounts

Get set up the right way from day one. Learn how to create your standard Google Ads account and how to set up a Google Ads Manager Account (MCC) — essential if you're managing campaigns for multiple businesses or clients. Skip this step and you'll be reorganizing everything later. Do it right the first time.

Module #2 — Setting Up a Basic Search Campaign and Performance Max Campaign

Before diving into strategy, you need to know the mechanics. This module walks you through building your first Search campaign and your first Performance Max campaign from scratch — so you understand the full structure before layering in optimization.

Module #3 — Navigating the Google Ads Interface

The Google Ads interface has changed significantly. This module gives you a complete tour so you always know where to find what you need — campaigns, ad groups, keywords, assets, billing, reports, and more. Stop wasting time hunting through menus.

Module #4 — Google Ads Conversion Tracking with Google Tag Manager

This is the most important module in the course — and the one most people skip or get wrong. If you're not tracking conversions accurately, you have no idea what's working. You'll learn how to set up conversion tracking through Google Tag Manager so your data is clean, reliable, and actionable.

Module #5 — Google Ads Bidding Strategies

Manual CPC, Target CPA, Target ROAS, Maximize Conversions, Maximize Clicks — when do you use each one, and why? This module breaks down every major bidding strategy available in 2026, explains the logic behind Smart Bidding, and gives you a practical framework for choosing the right strategy for your campaign type and goals.

Module #6 — Google Ads Keyword Targeting

Keywords are the foundation of Search advertising. You'll learn how to build keyword lists that attract the right customers, how match types work in 2026, how to develop a negative keyword strategy that stops wasting budget, and how to think about keyword intent — not just search volume.

Module #7 — Responsive Search Ads, Performance Max Ads, Assets, and Asset Groups

Ad copy, headlines, descriptions, images, videos, sitelinks, callouts — this module covers everything that goes into building effective ads across Google's modern ad formats. You'll learn how to write strong Responsive Search Ads, how to build high-performing Performance Max asset groups, and how to use assets to improve your ad strength and click-through rates.

Module #8 — Creating Optimized Landing Pages for Google Ads and Creating Offers

Sending traffic to a weak landing page is like pouring water into a leaking bucket. This module covers landing page best practices specifically for paid search — what to include, what to cut, how to structure your offer, and how to align your page with your ad copy for a higher Quality Score and better conversion rate.

Module #9 — Reporting, Dashboards, Insights, Auction Insights, and Recommendations

Data you can't interpret is just noise. This module teaches you how to read your campaign data with confidence — how to build useful reports, how to use the Auction Insights report to understand your competitive landscape, how to evaluate Google's Recommendations without blindly following them, and how to translate numbers into decisions.

THE 2025 COURSE — ARCHIVED LESSONS

The complete 2025 version of the Surfside PPC Google Ads Course is included in your enrollment — fully accessible as a reference library.

The 2025 course goes deeper on several campaign types and advanced topics. While the 2026 course is the primary curriculum, the archived 2025 lessons are invaluable if you want to explore YouTube advertising, Shopping campaigns, Display campaigns, Demand Gen, Google Ads Scripts, and more.

What's Included in the 2025 Archive:

2025 Intro — Watch This Video First Context and orientation before you begin. Sets expectations and gives you the lay of the land.

2025 Intro #2 — Welcome to the Surfside PPC Google Ads Course An introduction to the full course structure and how to get the most out of every module.

2025 Module #0 — How to Drive Success with Google Ads The mindset, framework, and principles behind successful Google Ads campaigns — before you touch a single setting.

2025 Module #1 — Creating Your Google Ads Account and Introducing Local Service Ads Account setup fundamentals plus an introduction to Local Service Ads — a separate Google product worth understanding for local service businesses.

2025 Module #2 — Introduction to Google Ads and the Interface A foundational orientation to the platform, the campaign types, and the core concepts you need before going deeper.

2025 Module #3a (BONUS) — Google Ads Conversion Tracking Tutorial A bonus walkthrough of conversion tracking setup — essential viewing before any campaign launch.

2025 Module #3b — Google Ads Conversion Tracking Tutorial The primary, in-depth conversion tracking module covering GTM setup, goal configuration, and verification.

2025 Module #4 — Google Ads Keyword Research and Competitive Research How to find the right keywords for your campaigns using keyword research tools and competitive intelligence — before you write a single ad.

2025 Module #5 — Google Ads Keyword Match Types, Bidding Strategies, Negative Keywords, Audience Targeting, Remarketing A comprehensive module covering the full keyword targeting ecosystem — match types, bid strategies, negative keyword lists, audience layers, and remarketing setup.

2025 Module #6 — Google Ads Landing Pages Best Practices What separates a high-converting landing page from one that bleeds budget. Covers structure, messaging, design principles, and common mistakes.

2025 Module #7 — Google Ads Search Campaign Tutorial A full, end-to-end walkthrough of building a Search campaign from scratch — campaign settings, ad group structure, keywords, ads, and bidding.

2025 Module #8 — Google Ads Performance Max Campaigns Tutorial A complete tutorial on Performance Max — how it works, when to use it, how to build asset groups, and how to monitor performance.

2025 Module #9 — Google Ads Shopping Campaigns Tutorial For e-commerce advertisers: how to set up and run Shopping campaigns, how to structure your product groups, and how to optimize for ROAS.

2025 Module #10 — YouTube Advertising Tutorial How to run ads on YouTube — campaign types, targeting options, ad formats, and creative best practices for video advertising.

2025 Module #11 — Google Display Advertising Campaigns Tutorial How to use the Google Display Network for brand awareness, remarketing, and audience targeting — and when Display makes sense versus Search.

2025 Module #12 — Google Ads Demand Gen Campaign Tutorial A tutorial on Demand Gen campaigns — Google's newer campaign type for driving awareness and consideration across YouTube, Gmail, and Discover.

2025 Module #13 — Google Ads Ad Copy Tips and Best Practices How to write ad copy that earns clicks — headline strategy, description best practices, calls to action, and testing frameworks.

2025 Module #14 — Google Ads Scripts for Beginners An introduction to Google Ads Scripts — what they are, how they work, and how beginners can use pre-built scripts to save time and automate routine tasks.

2025 Module #15 — Optimizing Your Google Ads Campaigns The ongoing optimization process: what to check, when to check it, what changes to make, and how to think about performance over time.

2025 Module #16 — Google Ads Reporting How to pull the reports that matter, how to interpret the data, and how to present performance clearly — whether for your own business or for a client.

2025 Module #17 — Google Ads Editor Tutorial How to use Google Ads Editor to make bulk changes, manage large accounts more efficiently, and work offline — a must-know tool for any serious advertiser.

2025 Module #18 — Google Ads Q&A and Conclusion of Course Common questions answered, key takeaways reviewed, and guidance on where to go from here as you continue building your skills.

WHAT YOU'LL BE ABLE TO DO AFTER THIS COURSE

1. Launch Google Ads campaigns with confidence — Search, Performance Max, and more

2. Set up accurate conversion tracking so your data is actually useful

3. Write ad copy and build landing pages that convert

4. Choose the right bidding strategy for your goals and budget

5. Build negative keyword lists that stop wasting money

6. Read your reports and make smart optimization decisions

7. Understand what Google's Recommendations are actually worth — and when to ignore them

8. Manage campaigns for your own business or for clients at a professional level

FREQUENTLY ASKED QUESTIONS

Do I need any prior experience with Google Ads? No. The 2026 course starts from the very beginning — account creation, interface navigation, and foundational setup. If you've never logged into Google Ads before, you're in the right place.

Is this course still relevant if I already have some Google Ads experience? Yes. Even experienced advertisers find value in how the course covers bidding strategy, conversion tracking, and Performance Max — areas where a lot of advertisers are still guessing. The 2025 archive also adds depth on campaign types you may not have explored.

How is this different from just watching YouTube tutorials? Structure and depth. YouTube tutorials are fragmented — one video on keywords, another on bidding, with no consistent framework. This course is organized sequentially so each module builds on the last, giving you a complete system rather than isolated tips.

Will this course stay current? The 2026 course reflects the current state of the Google Ads platform. The 2025 archive is preserved for reference. As Google continues to evolve the platform, Surfside PPC continues to update course content.

Who teaches this course? Corey Frankosky of Surfside PPC — a full-time Google Ads professional who manages campaigns across dozens of industries including healthcare, home services, auto repair, legal, and more. This isn't someone who learned Google Ads to sell a course. This is someone who manages real campaigns for real clients and teaches from that experience.