Google Ads Case Studies

If you are thinking about hiring a Google Ads agency, you should see what that agency has actually done. This page collects our Google Ads case studies in one place. Each one walks through the account structure, the tracking and the real numbers behind the results, so you can judge the work for yourself.

1Case Study Results at a Glance

Here are the blended program numbers from our four most recent case studies. Every lead count is based on main conversion actions, meaning real phone calls and form submissions, and every figure covers the full account, not a single campaign. The industries are very different, so the cost per lead varies a lot, and that is exactly what you would expect.

A $422 lead for a personal injury firm and a $44 lead for a tree company can both be excellent results. What matters is the cost per lead compared to what a new client or customer is worth to that business.

2Law Firm Case Study: Florida Panhandle Accident Attorneys

A personal injury law firm in the Florida Panhandle turned 1,145 Google Ads clicks into 252 tracked phone calls and form submissions over three months. In a market where clicks averaged $93, every visitor counted.

• Custom landing pages: Every ad sent accident searches to a page built around one action, calling the firm.
• CallRail call tracking: Every call from Google Ads was tracked and sent back to Google Ads as a conversion.
• Lead form tracking: Form submissions were tracked as their own conversion so the firm saw its true cost per lead.

Read the full law firm case study

3Tree Service Case Study: Michigan

A Michigan tree service company generated 1,932 primary leads and 648 inbound phone calls from $84,438 in ad spend, a blended $43.72 per lead. The account paired a dedicated Search campaign with Local Services Ads and local campaigns, each with its own job.

• Search for high intent: The dedicated Search campaign converted more than 1 in 5 clicks into leads.
• Local channels for volume: Local Services Ads and local campaigns delivered 1,730 leads at $43.25 each.
• Main conversions only: Calls and quote requests counted as leads. Map actions were tracked as secondary.

Read the full tree service case study

4Landscaping Case Study: Phoenix, Arizona

A Phoenix landscaping company generated 501 primary leads and 168 inbound phone calls from $23,202 in ad spend, a blended $46.31 per lead. Search clicks were expensive at $17.72 each, but the campaign converted about 1 in 5 of them.

• Search on named services: High-intent keywords brought in fewer clicks, but those clicks converted at 20.20%.
• Local campaigns at $1.55 per click: The bulk of the leads came from local placements at a fraction of the Search cost.
• Budget weighted to the lowest cost per lead: About 86% of spend went to the local campaigns.

Read the full landscaping case study

5Pool Remodeling Case Study: Southwest Florida

A Southwest Florida pool remodeling company generated 275 primary leads and 206 inbound phone calls from $22,115 in ad spend, a blended $80.27 per lead. With remodeling projects in the $25,000 to $75,000 range, that cost per lead leaves a lot of room for profit.

• Search for remodeling intent: The dedicated Search campaign converted 17.59% of its clicks into leads at $115.21 each.
• Local channels for volume: Local Services Ads and local campaigns delivered 182 leads at $62.35 each.
• Cost per lead judged against project value: A $115 Search lead is a strong number on a $25,000 project.

Read the full pool remodeling case study

6How We Measure Results

One of the biggest mistakes I see in agency case studies is inflated conversion numbers. Google Ads will count map direction clicks, page views and button taps as conversions if you let it. That makes the cost per lead look great and tells you nothing about how many real customers came in.

Every case study on this page follows the same rules, so you can trust the numbers and compare them to your own account.

1. Main conversion actions only. Leads are phone calls and form submissions. Secondary actions like map clicks are tracked but not counted.
2. No conversion values. We report leads and cost per lead, not estimated revenue that Google calculates for you.
3. Real spend, real clicks. Every cost per lead is total ad spend divided by total primary leads.
4. Client names kept private. We share the industry and location, not the business name, out of respect for our clients.

7What Every Case Study Has in Common

A law firm, a tree company, a landscaper and a pool remodeler have very different customers. The approach behind each account is still the same, and you can apply it to your business too.

• Conversion tracking comes first: Every account tracks real calls and real form submissions before we scale spend. Without clean data, Smart Bidding optimizes toward the wrong people.
• Each campaign has one job: Search captures high-intent searches. Local campaigns and landing pages each have a clear purpose, so you can see what each one produces.
• Budget follows cost per lead: The channel producing leads at the lowest cost gets the largest share of the spend.
• Results are judged against customer value: A good cost per lead is relative to what a new client or job is worth to your business.

8Industries We Work With

These case studies cover legal, tree service, landscaping and pool remodeling, but we manage Google Ads across many more industries. If you want to see how we approach your industry, start with the pages below.