Website Design Services That Convert Visitors Into Customers

A website is the only marketing asset you actually own. Google can change its algorithm. Meta can raise CPMs. Email providers can throttle deliverability. Your website stays yours. Surfside PPC builds websites that perform on the metrics that matter: load speed, mobile usability, conversion rate, and the ability to be updated without calling a developer every time you want to change a headline.

01Shopify, WordPress, and Custom Builds

The right platform depends on what the website needs to do. Surfside PPC works in three primary ecosystems.

• Shopify. The default for ecommerce. Strong checkout, native payment processing, mature app ecosystem, and built-in handling for the boring parts (taxes, shipping, abandoned carts). Surfside PPC builds Shopify stores on themes like Dawn and customizes them with sections, metafields, and custom templates.
• WordPress. The default for content-heavy sites, service businesses, and any project that needs deep customization. Strong SEO foundation, massive plugin ecosystem, and the most flexibility of any platform. Surfside PPC builds WordPress sites using Elementor, custom blocks, and lightweight themes optimized for speed.
• Custom builds. For projects that do not fit a template. Headless setups, Next.js front-ends, custom integrations, and complex applications. Used when the standard platforms cannot deliver the experience.

02Speed, Mobile, and Core Web Vitals

Site speed is a ranking factor on Google. It is also a direct conversion factor. A site that loads in two seconds converts measurably better than one that loads in five. Mobile usability is the other half. More than 60% of traffic on most sites is mobile. A site that breaks on mobile is broken for the majority of visitors.

Surfside PPC builds every site against Core Web Vitals from day one. That means image optimization, lazy loading, deferred JavaScript, properly sized hero sections, and themes that are not bloated with features the site does not use. The result is sites that score in the 90s on PageSpeed Insights and feel fast in the real world.

03Landing Pages for Paid Campaigns

Paid traffic deserves a dedicated landing page, not the home page. The home page has to serve every visitor. A landing page only has to serve one campaign. Stripping away every distraction except the offer typically doubles conversion rate compared to sending paid traffic to a general page.

Surfside PPC builds landing pages as part of paid campaign engagements. One page per campaign, focused on one offer, with proper tracking, A/B testing capability, and load times that match the speed of the ad click that brought the visitor there.

• Conversion-focused layouts based on tested patterns for lead gen, ecommerce, and webinar registration.
• A/B testing capability through Shopify, WordPress, or third-party tools depending on the platform.
• Tracking integration with Google Ads, Meta Pixel, and CAPI from the moment the page launches.
• Mobile responsiveness with mobile-first design rather than mobile-as-an-afterthought.

04Hosting and Maintenance

Building the site is the easy part. Keeping it fast, secure, and current is the work that never ends. Surfside PPC offers hosting and maintenance as a recurring service for clients who want a website without thinking about hosting providers, plugin updates, security patches, or backup strategies.

Maintenance covers core platform updates, plugin and theme updates, daily backups, security monitoring, uptime monitoring, and the occasional content update. Hosting includes managed environments for Shopify, WordPress, and custom builds depending on what the site needs.

05The Surfside PPC Web Design Process

1. Discovery. Goals, audience, content inventory, technical requirements.
2. Information architecture. Sitemap and page-by-page outline before any design work starts.
3. Wireframes and design. Layout decisions before visual polish.
4. Development. Building the site on the right platform with performance and SEO baked in.
5. Content and SEO setup. On-page SEO, schema, and metadata configured from launch.
6. Testing and QA. Cross-browser, cross-device, and performance testing.
7. Launch. DNS, redirects, analytics, and post-launch monitoring.
8. Maintenance. Ongoing care if you want it.

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