Pay-Per-Click Advertising

Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.

keyword cannibalization

SEO Keyword Cannibalization: What It Is and Best Practices

When you do keyword research and create content around your top keywords, you may run into issues related to keyword cannibalization. To avoid this, ensure that each category page serves a distinct purpose in the customer’s buying journey. If you have multiple articles or pages targeting the same SEO keyword, it may actually decrease your […]

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google ads call campaigns

Google Ads Call Campaigns: Complete Guide for 2024

When you own a business, you want to create an easy way for your customers to access you directly from anywhere at any time. When searching for businesses, most people Google their needs on the go through their mobile devices. Integrating your business’s phone number using Google Ads, especially through call only ad campaigns, allows

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google ads audience targeting

Google Ads Audience Segments List: Complete Targeting Guide

Audience targeting has grown over the years in Google Ads. You can access audience segments from various sections within the Google Ads platform, specifically from the campaigns area. You used to focus on targeting broad affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on Your Remarketing audiences, similar

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google ads best practices

10 Google Ads Best Practices to Improve Performance

There are plenty of tips, tricks, strategies, and best practices when it comes to Google Ads. You want to avoid common mistakes while also setting up your Google Ads account and campaigns for success. However, it can be difficult to get started on the right foot for new advertisers. That’s why I put together a

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Google Ads Basics: A Comprehensive Guide for Beginners

Want to increase your online visibility and get more traffic to your website? Google Ads might be the answer. In this Google Ads 101 we will cover the basics of this powerful advertising platform so you can use it for your business. What is Google Ads? Google Ads (formerly Google AdWords) is an online advertising

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