Pay-Per-Click Advertising

There are plenty of problems you will run into when you use Google Ads. One of those errors may be that your ad rank is too low for your ads to show for your targeted keywords. First, you can watch the video below to learn why this error happens and how I would recommend fixing […]

Audience targeting has grown over the years in Google Ads. You can access audience segments from various sections within the Google Ads platform, specifically from the campaigns area. You used to focus on targeting broad affinity audiences in your display advertising and video advertising campaigns. Today, you want to focus on Your Remarketing audiences, similar

While Veterinarians have the cutest clients, it can be a major challenge to drive new clients consistently. Established Veterinarian practices may not need paid advertising because their word-of-mouth Marketing and online reviews speak for themselves. However, new offices need to drive clients. Unlike traditional marketing methods such as print advertising, digital advertising is part of

When it comes to Google Ads, it’s important to know what your competitors are doing. What keywords are they bidding on, what do their ads look like, and how much are they spending on Google Ads? Gaining insights into your competitors’ Google Ads campaigns can help inform your own strategy. While you can’t spy on