Learn more about Pay-Per-Click advertising and search engine marketing from Surfside PPC. We have a variety of blog articles, videos, infographics, and more than will help you learn more about Google AdWords, Bing Ads, Facebook Ads, and more. Be sure to contact us if you’d like us to manage your advertising campaigns.
When you are running marketing campaigns and advertising campaigns, you need to track the data using Google Analytics. There are plenty of reasons to track your campaigns, most notably that you can learn and improve future efforts. You can watch our video below or watch it directly on YouTube. I will show you how to […]
How to Track Marketing & Advertising Campaigns in Google Analytics Read More »
When you get started with Google Ads Remarketing and Facebook Ads Retargeting, you will have a lot of questions. You will want to know what types of audiences you can create and target with your ads. I put together some common retargeting questions that you may have as you get started. You can watch the
Retargeting Q&A For Google Ads and Facebook Ads Read More »
If you are trying to learn more about Google Ads conversion tracking, conversion action sets are a feature you need to understand. You can optimize for multiple conversions in your campaigns, and set Google Ads conversion action sets at the campaign-level. You can watch the full video below or watch the video directly on YouTube.
How to Create Google Ads Conversion Action Sets Read More »
In case you missed the update, Bing Ads has been renamed to Microsoft Advertising. Since Microsoft owns Bing.com, you will now see a rebranded advertising platform when you sign-in. You can watch our video below about the update or watch it directly on YouTube. In addition, the official announcement from Microsoft can be found here.
Bing Ads is Now Microsoft Advertising Read More »
When you create a Shopify store and start making sales, you eventually want to set-up Google Ads to see if you can drive additional conversions. However, setting up conversion tracking is vital for campaign success. You can watch our video below or directly on YouTube to learn about Google Ads conversion tracking for your Shopify
How to Set-Up Shopify Google Ads Conversion Tracking Read More »
When you create a Shopify website, one of the main ways to drive traffic is with Facebook. You want to build up your Facebook Page Likes so you can drive organic social media traffic, and you want to run Facebook Ads to drive sales on your Shopify website. We put together a Shopify Facebook Ads
Shopify Facebook Ads Conversion Tracking Tutorial Read More »
Discover how to create Google Call-Only Ads on mobile devices. Our tutorial will give you step-by-step instructions for setting up Google Ads Call Campaigns. You can start by watching our video below, or watch it directly on YouTube. We will show you how to set-up click-to-call Google ads so people can easily call your business
How To Create Google Ads Call-Only Ad Campaigns Read More »
The ‘Boost Post’ button is one of the first things you may see when you create a Facebook Post on your business page. In the past, your post would reach your entire Facebook audience. However, more and more Facebook page owners are boosting posts to reach their audience. We have put together a video and
How To Boost Facebook Posts & Best Practices Read More »
When you are running Google Ads search campaigns, you need an above-average Click-Through Rate (CTR) in order to make the most of your budget. In this article, we will show you how to increase clicks without spending more money. I will give you my top Google Ads CTR optimization strategies. In addition, you can watch
Simple Ways to Improve Google Ads Click-Through Rate Read More »
Attribution models and attribution reports can be a challenge at first, and there’s no one-size-fits-all strategy for every business. As we get more and more data about our website and our conversions, we want to use it to our advantage. I will cover all 6 attribution models in Google Ads below and when you should
Google Ads Attribution Models Explained With Best Practices Read More »