Check out our Google Ads blog. We cover everything you need to know with our Google Ads tutorials, strategies, training articles, and best practices. You can run search, display, and video campaigns on Google AdWords to drive results for your business. You can target search engine keywords to add more leads, sales, and overall conversions.
One of the main components of a successful Google Ads campaign is your bidding strategy. With Google Ads automated bidding strategies, you can get the best conversion results for your budget. In this article, we will discuss the core benefits of using automated bidding strategies on Google Ads. Core Benefit of Google Ads Automated Bidding […]
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Google Ads specialists play an important role in the world of PPC Advertising. They are responsible for setting up and managing Google Ads campaigns, analyzing and optimizing campaign performance, conducting keyword research and targeting, and setting up conversion tracking to measure the Return on Ad Spend (ROAS) of campaigns. Companies want to get the most
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If you’re running a Google Ads campaign, you’ve probably heard of Ad Rank. In the past, it was referred to as a Google AdWords ranking. But what exactly is Ad Rank, and why is it so important to your advertising success? In this blog post, we’ll explore the ins and outs of Ad Rank, including
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If you are managing multiple Google Ads accounts, you absolutely need a Google Ads Manager Account. Not only are they free to create, but they will also allow you to be more efficient and effective at optimizing Google Ads campaigns. What is a Google Ads Manager Account? A Google Ads Manager Account is a centralized
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If you are a business-to-business (B2B) marketer, you understand the importance of reaching your target audience in the most efficient and cost-effective way possible. One method you can try is B2B pay-per-click (PPC) advertising. In this comprehensive guide, we’ll delve into everything you need to know about B2B PPC advertising, its importance, goals, unique challenges,
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Google Responsive Display Ads can be difficult to understand at first. When you get started with Google Display Ads, one of the main aspects of your campaign is ad creation. Our video tutorial and article below will help guide you through the process. You don’t have to struggle with Google Responsive Display Ads. All the
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Google announced the development of Google Ads Performance Max in 2020, a goal-based campaign that allows advertisers to access all Google Ads channels from a single campaign. Google launched Performance Max in November 2021, creating a new way for businesses to drive success through their online marketing campaigns. Google Ads Performance Max Video Tutorial 2022
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One of the challenges with Google Ads is keeping up with every campaign type. One option advertisers have is the creation of discovery campaigns. What Are Google Ads Discovery Campaigns? Discovery campaigns give you the ability to run advertisements in Google feeds, specifically Gmail, YouTube, and Google Discover. According to Google, you can reach up
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If you don’t completely understand negative keywords yet, check out our video and the article below. We cover negative keywords in Google Ads and make them easy to understand. What are Negative Keywords? Negative keywords are used to completely exclude certain words, keywords, and phrases so your search ads do not show for specific search
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Actual Cost-Per-Click is generally referred to as Average Cost-Per-Click or Avg. CPC for your Google Ads campaigns. In Google Ads, Actual cost-per-click (CPC) is the amount that you paid each time someone clicked on your ads in a given time period. It is one of the main statistics when it comes to Google Ads campaigns
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