Google Ads Manager Accounts: Complete Guide For 2023

If you are managing multiple Google Ads accounts, you absolutely need a Google Ads Manager Account. Not only are they free to create, but they will also allow you to be more efficient and effective at optimizing Google Ads campaigns.

What is a Google Ads Manager Account?

A Google Ads Manager Account is a centralized dashboard that enables users to manage multiple Google Ads accounts. The account hierarchy includes the manager account, which sits at the top, and individual Google Ads accounts underneath. Manager accounts can be used to create, manage, and link Google Ads accounts, manage Google Ads campaigns, set up billing and payment options, and control access and permissions for different users.

With a manager account, you can easily access your client’s accounts and manage their Google Ads campaigns.

google ads manager accounts


Google Ads Manager Accounts Video Tutorial



Getting Started With Manager Accounts

Years ago, you had to have individual log-ins for each Google Ads Account you managed. However, you can access and manage multiple ad accounts under one dashboard with a Google Ads Manager Account.

Like all Google products, the concept and signing-up process is simple. If you’re ready to try it out, check out the complete Google Ads Manager Accounts guide below.

Features of Google Ads Manager Accounts

When you have Google Ads Manager, there are a bunch of excellent features that help you manage each account. Including:

  • Access campaigns across the different linked Google Ads Accounts
  • Control and manage accessibility settings for other users who also have access to the different accounts
  • Quickly compare and monitor the performance of multiple Google Ad Accounts with one dashboard
  • Consolidate billing to grasp a better understanding of your marketing overheads

Benefits of Google Ads Manager Accounts

With Google Ads Manager, PPC advertising specialists who market multiple websites can receive a ton of benefits:

  • Efficiency When Managing Google Ads for Clients
  • The “old-fashioned” way of managing Google Ads Accounts was to log in and sign out of each user. If you control 4, 5, or 6+ accounts each day, it’s stealing time. The Manager platform allows you to review, optimize, and scale PPC ads under one interface.

  • Improved Campaigns Due to Easier Management
  • Paid ads are all about ROI. You can spend more time testing targeting, testing ads, and testing landing pages. Making your management more efficient directly impacts your bottom line. Therefore, enhancing revenue and growth across the board.

  • Easier to Access Google Ads Reports
  • When you have to spend a day pulling reports and sending them to your clients, it’s much easier to access all of the reporting. Not only can you see the results of your campaigns much easier, you

Who Needs a Google Ads Manager Account?

Large advertisers with multiple Google Ads Accounts might find Google Ads Manager an intelligent solution. It might also be helpful for third parties who oversee numerous customer accounts or campaigns, such as agencies and other online marketing specialists.

However, you must remember that a single email address can be connected to 20 Google Ads accounts (including manager accounts). A manager account is your best bet if you’re in charge of more than 20 accounts, and want to conveniently analyze conversions or monitor performance across accounts from one location.

How to Create a Google Ads Manager Account

A manager account shouldn’t be looked at as an “upgrade.” It’s an entirely different platform that requires you to create an account. The new account will act as an umbrella: One manager account link to several ad accounts.

How to create a Google Ads Manager Account is straightforward. Simply follow the guidance below:

  1. First, head over to the Google Ads Manager Page and click the “Create a manager account” button.
  2. Then, you wil n
  3. Now that this information is submitted, you’ll be directed to another page where you’ll enter all your business-related information.
  4. Lastly, a Google representative will contact you about your account and help you set it up.

Setting up an account is simple. If you have more than a million visitors monthly, wait until a Google representative contacts you. Once they do, they’ll help set up the account.

Inviting Users to Manager Accounts

After the account is activated, you’ll want to start inviting users (aka other Google Ad Accounts):

  1. Log into your Google Ads Manager Account.
  2. After, click the gear icon that’s located in the top right-hand corner.
  3. Under “Account,” select “Access and security.”
  4. Proceed by clicking the blue plus button.
  5. Under “Account,” the manager account that’s selected will be the current one you’re using by default. Click the drop-down menu to get granted access to invite other Google Ads Accounts to your Manager. Please Note – if you don’t have ownership of the Manager Account, you cannot invite other users.
  6. Now, select the access level you want the users to have.
  7. Enter the new user’s email address.
  8. Click “Send invitation.”

Managing Invitations to Manager Accounts

On “Access and security,” you’ll see a “Users” tab. Here will have all the pending and accepted invitations. You can also manage them by doing the following:

  1. Log into your Google Ads Manager Account.
  2. Click the tools/wrench icon in the right-hand corner of the account.
  3. Under “Setup,” click “Access and Security.” Here you’ll see all of the pending and accepted invitations.
  4. To cancel an awaiting invitation, click the “Revoke” button in the “Actions” column.

If you’ve entered or been provided the incorrect details, this is an excellent way to rectify the issue.

Removing Users From Manager Accounts

You can also unlink accounts that you don’t manage anymore by doing this below:

  1. Log into your Google Ads Manager Account.
  2. Click the tools/wrench icon in the right-hand corner of the account.
  3. Under “Setup,” click “Access and Security.” Under “Pending invitations” (if you have any), you’ll see all the users you manage. Find the account that you’d like to remove.
  4. Once found, in the “Actions” column, you’ll find a button to “Remove access.”

By removing users, you can clear up space, allowing you to focus on accounts that matter.

Frequently Asked Questions about Google Ads Manager Accounts

You probably have a few questions about manager account, so I did my best to answer them below.

How do I create a Google Ad Manager account?

It is very easy, you just need a Google account and you need to navigate to their main page for Manager Accounts here. You can sign-up using your existing Google account and there is no charge for using them.

How do I manage multiple Google AdWords accounts?

You need to create a manager account and link individual client accounts to your manager account. Then, you can easily access client accounts and campaigns using Google Ads without logging out and logging in. You can switch between all of the different accounts you manage with a click of a button.

Can I link existing Google Ads accounts to my Google Ads Manager Account?

Yes, you can link existing Google Ads accounts to your manager account. This allows you to manage all your accounts from one place, and to assign different levels of access and permissions to other users. To link an existing account, simply sign in to your manager account, navigate to the “Accounts” tab, and click on “Link existing accounts.”

How do I grant access to other users within my Google Ads Manager Account?

You can grant access to other users within your manager account by assigning them specific roles and permissions. The roles you can assign include administrative, standard, and read-only access, and you can also create custom roles with specific permissions. To grant access, sign in to your manager account, navigate to the “Accounts” tab, and click on “Account access” to add or invite new users.

What are some best practices for organizing and managing multiple Google Ads accounts within a Google Ads Manager Account?

Some best practices for organizing and managing multiple Google Ads accounts within a manager account include using descriptive naming conventions, creating separate campaigns for each account, monitoring performance metrics regularly, and setting up automated rules to streamline account management tasks. You can also use labels and filters to group accounts by campaign type, region, or other criteria.

How can I troubleshoot issues with my Google Ads Manager Account?

If you are experiencing issues with your Google Ads Manager Account, such as problems with billing, account access, or campaign performance, there are several troubleshooting steps you can take. These include checking your billing and payment settings, reviewing your account access and permissions, checking for any errors or issues with your campaigns, and reaching out to Google Ads support for additional assistance. You can also consult the Google Ads Help Center for additional resources and guidance.

In Summary

Now you’ve read the above blog article and watched my video, you should have an understanding of Google Ads Manager Accounts. This product by Google is helpful for those that manage multiple client Ad accounts. Allowing users to manage them under one interface increases the advertising efficiency for Marketers.

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