Google Ads Manager Accounts: Complete Guide For 2022

If you are managing multiple Google Ads accounts, you absolutely need a Google Ads Manager Account. Not only are they free to create, but they will also allow you to be more efficient and effective at optimizing Google Ads campaigns.

Google Ads Manager Accounts Video Tutorial



Previously known as My Client Center (MCC), Google released Ads Manager in 2018 to help SEM marketers manage several separate accounts on the platform.

google ads manager accounts

Like all Google products, the concept and signing-up process is simple. If you’re ready to try it out, check out the complete Google Ads Manager Accounts guide below:

What is a Google Ads Manager Account 

A Google Ads Manager Account is a complimentary extra to their traditional PPC platform.

Traditionally, if you market several websites on the platform, you’ll need an individual sign-in to each Google Ads Account. However, you can access and manage multiple ad accounts under one dashboard with Google Ads Manager.

When you have Google Ads Manager, there are a bunch of excellent features that help you manage each account. Including:

  • Access campaigns across the different linked Google Ads Accounts
  • Control and manage accessibility settings for other users who also have access to the different accounts
  • Quickly compare and monitor the performance of multiple Google Ad Accounts with one dashboard
  • Consolidate billing to grasp a better understanding of your marketing overheads

If you’re managing multiple Google Ad Accounts, then the process can get simplified with a Management Account.

Why should you use Google Ads Manager? 

With Google Ads Manager, PPC advertising specialists who market multiple websites can receive a ton of benefits:

  • Efficiency – The “old-fashioned” way of managing Google Ads Accounts was to log in and sign out of each user. If you control 4, 5, or 6+ accounts each day, it’s stealing time. The Manager platform allows you to review, optimize, and scale PPC ads under one interface.
  • Improved ROI – Paid ads are all about ROI. Making it more efficient directly impacts your bottom line. Therefore, enhancing revenue and growth across the board.
  • Knowledge intake – Because you have access to more information quickly, your knowledge intake dramatically increases, meaning you learn the platform more efficiently.

Who uses Google Ads Manager Accounts? 

Large advertisers with multiple Google Ads Accounts might find Google Ads Manager an intelligent solution. It might also be helpful for third parties who oversee numerous customer accounts or campaigns, such as agencies and other online marketing specialists.

However, you must remember that a single email address can be connected to 20 Google Ads accounts (including manager accounts). A manager account is your best bet if you’re in charge of more than 20 accounts, and want to conveniently analyze conversions or monitor performance across accounts from one location.

How to create a Google Ads Manager account 

A manager account shouldn’t be looked at as an “upgrade.” It’s an entirely different platform that requires you to create an account. The new account will act as an umbrella: One manager account link to several ad accounts.

How to create a Google Ads Manager Account is straightforward. Simply follow the guidance below:

  1. First, head over to the Google Ads Manager Page and click the “Create a manager account” button.
  2. Then, you wil n
  3. Now that this information is submitted, you’ll be directed to another page where you’ll enter all your business-related information.
  4. Lastly, a Google representative will contact you about your account and help you set it up.

Setting up an account is simple. If you have more than a million visitors monthly, wait until a Google representative contacts you. Once they do, they’ll help set up the account.

Inviting users 

After the account is activated, you’ll want to start inviting users (aka other Google Ad Accounts):

  1. Log into your Google Ads Manager Account.
  2. After, click the gear icon that’s located in the top right-hand corner.
  3. Under “Account,” select “Access and security.”
  4. Proceed by clicking the blue plus button.
  5. Under “Account,” the manager account that’s selected will be the current one you’re using by default. Click the drop-down menu to get granted access to invite other Google Ads Accounts to your Manager. Please Note – if you don’t have ownership of the Manager Account, you cannot invite other users.
  6. Now, select the access level you want the users to have.
  7. Enter the new user’s email address.
  8. Click “Send invitation.”

Managing invitations 

On “Access and security,” you’ll see a “Users” tab. Here will have all the pending and accepted invitations. You can also manage them by doing the following:

  1. Log into your Google Ads Manager Account.
  2. Click the tools/wrench icon in the right-hand corner of the account.
  3. Under “Setup,” click “Access and Security.” Here you’ll see all of the pending and accepted invitations.
  4. To cancel an awaiting invitation, click the “Revoke” button in the “Actions” column.

If you’ve entered or been provided the incorrect details, this is an excellent way to rectify the issue.

Removing users 

You can also unlink accounts that you don’t manage anymore by doing this below:

  1. Log into your Google Ads Manager Account.
  2. Click the tools/wrench icon in the right-hand corner of the account.
  3. Under “Setup,” click “Access and Security.” Under “Pending invitations” (if you have any), you’ll see all the users you manage. Find the account that you’d like to remove.
  4. Once found, in the “Actions” column, you’ll find a button to “Remove access.”

By removing users, you can clear up space, allowing you to focus on accounts that matter.

Frequently Asked Questions about Google Ads Manager Accounts

What is a Google Ads Manager account?

It is an account that agencies, consultants, and freelancers can create when they create and manage Google Ads campaigns for other companies.

How do I create a Google Ad Manager account?

It is very easy, you just need a Google account and you need to navigate to their main page for Manager Accounts here:

How do I manage multiple Google AdWords accounts?

You need to create a manager account and link individual client accounts to your manager account. Then, you can easily access client accounts and campaigns using Google Ads without logging out and logging in.


Now you’ve read the above, you should have a fundamental understanding of Google Ads Manager Accounts.

This product by Google is revolutionary for those that manage multiple Ad accounts on the search engine. Allowing users to manage them under one interface increases the advertising experience for marketers and businesses looking to utilize the platform.

If you want a visual overview of the setting up process, consider checking out my YouTube channel here.

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